Paid Marketing Specialist

Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

-Publish digital marketing content online
-Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
-D ---------- on the appropriate placement of ads
-Designs, builds and maintains our social media presence.
-Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
-Identifies trends and insights and optimizes spend and performance based on the insights.
-Brainstorms new and creative growth strategies through digital marketing.
-Plans, executes, and measures experiments and conversion tests.
-Collaborates with internal teams to create landing pages and optimize the user experience.
-Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
-Identifies critical conversion points and drop off points and optimizes user funnels.
-Provides thought leadership and perspective for adoption where appropriate.