Web Analytics Manager

We are looking for a Web Analytics Manager who can provide technical leadership and support for web analytics tools that deliver insights to help increase site visitors, create deeper engagement, and improve online conversions. This person will work to ensure KPIs and success metrics are tightly aligned with digital marketing objectives, and measure/analyze cross-platform digital engagement across websites, microsites, digital assets, social media, video, and beyond.

The ideal candidate will be highly skilled in managing the administration, tagging and customization of web analytics tools. Typical tasks will include constructing and maintaining in-tool dashboards, regularly scheduled web reporting, and ad-hoc reporting. Duties will also include a key leadership role in the technical implementation and execution of a new web analytics system.

JOB RESPONSIBILITIES
Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data
Perform all duties of an analytics tool administrator including creating/managing account access, all site tagging and configurations, custom dashboards, and user training as requested
Participate in all Marketing kick-off activities to ensure necessary analytics tracking is set-up prior to site or campaign launches
Run regularly-scheduled web analytics reports that contribute meaningful analysis and actionable insights
Monitor and provide best practices for improvements of online conversions to optimize campaign success, in collaboration with Digital Marketing and Marketing Operations teams
Ensure data quality and integrity for key audiences within marketing, sales and other internal organizations
Determine objectives, methods and tools needed for iterative testing and optimization
Lead regular tagging audits, providing best practices, and trouble-shooting to ensure accuracy
Conduct ad-hoc analysis and reporting for internal clients as requested
QUALIFICATIONS
2-3 years reporting, and technical background Experience with Web analytics premium, and Web tag manager
Executive presentation skills Skills and Experience:
3-5 years experience managing enterprise-class web analytics platforms (e.g., Web Analytics, Adobe Analytics/Omniture, WebTrends); expertise with web analytics platform migrations highly valuable
Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings
Experience with SEM/SEO measurement techniques across both owned and paid media; social media measurement tools is a plus
Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports
A passion to stay current with issues and trends in digital marketing, with an emphasis on measurement and reporting, especially for mobile and emerging technologies