Senior Google Ads Manager

The Role

RollPros is seeking a full-time individual based remote who can think strategically to bridge the gap between business objectives and the paid search process. We need someone who can connect the dots with the data and ensure we are top of the page for critical search terms as well as our competitors search terms. The primary focus for this role will be Google Adwords.

The Responsibilities
• Analyze performance data and optimize at a granular level for a B2B company in order to gain more lead generation of calls/contact us form)
• Build and optimize search campaigns and communicate trends and findings to leadership
• Collaborate with Director of Marketing to share week to week performance as well as short term testing and longer term strategy/vision
• Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey
• Daily management of campaign performance and budget pacing
• Weekly report on performance and campaign progress
• Supervise the competitive landscape and seek to understand industry trends
• Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key

Qualifications & Skills
• Proven experience as a PPC Manager or Digital Marketing Specialist - we will ask how you drove CPA performance and how you looked at qualified vs non-qualified leads to optimize PPC
• At least two years of experience managing PPC campaigns for B2B
• Google AdWords Advanced Search Certification, ideal, unless you have solid experience
• An eye for detail and a mind for analytics
• Balance of technical and interpersonal skills
• An eagerness to learn and explore in a constantly evolving field

The Perks

Competitive benefits package — including bonuses tied to performance