Email Marketing - Office VA

We are looking for an email marketing expert that can also help us with office work. Please respond with your experience with these tasks.

We need the following


Email Marketing Responsibilities

AUTOMATION:
Review automated series- adjust settings for optimal analytics
Update seasonal content/images
Create new automation as needed


EMAIL TEMPLATES:
Work together to create templates
Use current practices to keep emails fresh and clear

CAMPAIGNS:
Compile two emails a week - Use current social media topics, blog content, product highlights, and promotional emails
Beginning and middle of the month- Cooking Class emails for local customers
Communicate about needs for graphics and text

ANALYTICS:
Look over analytics on a monthly basis
Report any findings- either successes or adjustments we need to make
Run at least 2 campaigns a month with A/B Testing so we have informed sending

LISTS and SEGMENTS:
Manage and review lists for size and “health” of lists
Create new segments based on purchases, location, interests
Help create and implement Loyalty Program
Help build a preferences page for managing subscriptions

SIGN UP FORMS:
Review forms monthly, check for consistency and effectiveness
Make adjustments as needed
Report on findings and necessary updates


Other responsibilities that may be added:

SEO PRACTICES
Directing traffic to both our website and blog
Including product specific searches as well as broad topic searches
Improve our ability to rank, this could include work through Pinterest, Google, etc.

BLOG MAINTENANCE
Updating broken links
Compiling lists of old, incomplete, or duplicate posts, working with Connie to edit or remove them
Improving blog-based SEO, done through each individual post on Wordpress

WEBSITE PRODUCT ENTRY
Adding new products to our website, done through Netsuite
Working with team to prioritize which products to add based on reports
Writing product descriptions
Making sure product photos are current
Organizing and categorizing products
Adding search keywords to each item to improve website search efficiency
Maintaining a list of which products and categories need updated/current photos