Full Time Media Buyer

About IAE
The Inbound Agency Engine is a training and mentorship program for established digital marketing agencies, as well as those who want to start ---------- primarily teaches how to create and manage an automated inbound lead generation system supplying clients on demand via a lucrative paid ad strategy, rather than cold calling, networking, or other outbound lead generation methods. We are passionate about helping digital marketing professionals streamline and automate their agencies with a predictable funnel so that they can scale while also achieving time freedom.

IAE is a combination of an online training course, live support calls, pre-built funnels and tools, and mentoring via the creator of the strategy: Michael Gore-Hickman.

Your goal
Help and ensure the smooth running of processes and operations. You will also support and develop your teammates while leading by example.

Who We Need
We are seeking a logical and critical thinker who loves to problem solve. Someone who would gladly embrace a new platform or system. A tea ---------- mber who is organized and detail-oriented with a high level of responsiveness and self-organization. They should have the ability to calmly manage multiple projects and priorities. Help us enhance our already amazing team!

Job brief
We are looking for a Media Buyer to negotiate and buy advertising inventory for our companies. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices. To ensure success as a media buyer, you should possess a good understanding of marketing principles and a strong ability for interpreting analytics. A top-notch media buyer should be highly ---------- this role, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, and procure the desired advertising space and media slots. You should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.
Your goal will be to optimize ad exposure and outdo competition while staying within budgets.

Responsibilities
- Develop advertising and campaigns strategies for effective media buying.
- Negotiate ad space and time slots with various media outlets
- Participate in media planning to identify target audiences and craft effective campaigns
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Source and present audience data and advertising proposals to clients for feedback.
- Proofread advertising material before launching campaigns.
- Coordinate and oversee the development and launch of campaigns.
- Build and maintain a network of advertising agents and broadcasting networks.
- Monitoring audience and media trends, practices, and new technologies.

Requirements
- Bachelor's degree in advertising, marketing, communications, or similar.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore, Videoma, Cision, Nielsen, and Google Analytics)
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
- Excellent communication and negotiation skills
- Excellent financial skills and the ability to manage large budgets
- The ability to collaborate with others and work as part of a team..
- Strong communication and networking plus organizational and multitasking abilities
- Excellent interpersonal and negotiation skills.
- Attention to detail
- Critical thinking skills

Why Work With Us?
We're a rapidly growing company that is on the cutting edge of technology and business. This career opportunity will place you directly in a fast-paced work environment where you will continually increase your knowledge and improve your skillset.

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