Google Ads Expert

Google Ads Expert

Job Description

1) Perform Market and Competitor Analysis
2) Target Audience/Keyword Research and Compilation
3) Ad Copywriting
4) AB Test Set-Up (100+ Ads)
5) Pixel Tracking
6) Awareness, Conversion & Re-Targeting Ad Campaigns Set-Up (Google)
7) Full Funnel Optimization
8) Reporting in measurement in order to determine ROI, and implement a routine of continuous improvement.


Ad campaigns testing multiple keywords/creatives & offers will be set up in the first 7 days. The ads will start sending traffic to the P2L website in 7 days with the goal of generating leads & sales. All the campaigns will be optimized as an ongoing effort as we collect data from the second week onwards. The goal is to generate sales by sending traffic to the ---------- website & gauge the performance.

The campaigns will be monitored & optimized for another 2-3 weeks to achieve an acceptable CPA (Cost-Per-Acquisition). In the event that the goal is not being met, additional retargeting campaigns using client testimonials, informative social posts/blog content & e-books etc. as well as Custom Audience data will be launched to nurture/warm up your audience in an effort to improve the end result.

The goal of the entire set-up is to generate qualified leads & sales for P2L with traffic sent through Google Ads.

Qualifications:
• 4+ years of professional experience in Google Ad Marketing
• All necessary Google Certificates
• 1+ years in a Customer Success, Training, or L&D environment.
• Effective verbal and written communication skills.
• Experience developing landing pages and marketing content.
• Experience with creating compelling copy.
• Experience with Payments and Point of sale systems (strongly preferred).
• Knowledge of learning and development best practices (preferred).