CONTENT WRITER_SEO (Inbound Marketing Specialist)

Content Writing
• Translate and transform existing information, texts, topics and articles in a new, creative and compelling content.
• Regularly bring freshness to the existing content
• Develop and generate engaging, meaningful, SEO friendly, unduplicated and high-quality social content such as but not limited to articles, blog, ads, brochures, presentations and reviews.
• Generate creative and strategic ideas to produce an effective content for inbound marketing.
• Generate social content that will stimulate readers and boost volume of traffic to company website.
• Develop meaningful, clear and comprehensible content to increase brand awareness, uphold brand identity and create company’s impact in the market.
• Ensure ideation of original, genuine and search friendly content at all times to ensure a positive brand identity of the company.
• Create and abridge ideas from a massive text within a given length of time.
• Draft, edit, and develop assigned editorials, articles, reviews, talking points and scripts.
• Read, study and understand texts and editorials from the company to create content and understanding of the company’s industry.
• Conduct research on topic as required to generate content for specific markets, target, audience and category.
• Maintain a constant communication with the marketing team to ensure that all content are in line with marketing plans and strategies.
• Work together with marketing team to develop an effective content plans.
• Gain an in-depth understanding on the company’s product and services, objectives, mission and vision, and other work-related standards and procedures.
• Follow company’s instruction on brand guideline, best practices, utilize company’s brand and market knowledge to create content.
• Submit work assignment in a timely manner
• Keep abreast on the latest trends and best practices in content marketing.

Search Engine Optimization
• Oversee, develop and manage SEO strategy of the company.
• Manage the overall SEO activities such as content strategy, link building, directory submittal and keyword strategy to increase rankings on all major search networks.
• Manage ongoing keyword discovery, expansion and optimization.
• Ensure that company websites are filled with optimal keywords, placing keywords appropriately in copy to gain most search engine traffic.
• Develop and implement link building strategy and campaigns.
• Prepare and present SEO performance report.
• Keep abreast with the latest trends and best practices in SEO
• Provide recommendations and implement strategies for content development.
• Collaborate with marketing team to drive SEO in content creation and content programming.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Achieve the site ranking target