Content & Product Researcher for Copywriting Preparation

We are an e-commerce organization from Europe, currently preparing for the transition of low-ticket EU sales pages to High Ticket Advertorials in the US market. To help us crack the code of selling products with an increased perceived value that allows us to sell products with an AOV of 100 USD+ with an 80% markup, we are looking for an experienced Long Keyword, Content & Product Researcher that lays the foundation for our copywriters to turn your findings into hyper-targeted copy.

Role:
As a Keyword, Content & Product researcher you do profound research into what customers of certain product. You expose their most triggering keywords, gather articles that talk about these issue, create a customer avatar based on this content and work closely with the experienced copywriter. You align you research to the needs of the copywriter and guarantee they have all the juicy details about our target customers that makes them tick.

Result:
• To provide the copywriter & photo editors with the most juicy details & keywords about our ideal customer.
To put all your research findings in a research template that is easy to digest.
• To gather all your resources and articles in the information index.
• To create a customer avatar of our ideal target customer based on your findings..

Responsibility:
• To kick start the launch of every new product and create a central source of customer data for all tea ---------- mbers about the direction to go in creatively.
• To align yourself with the copywriter to match their needs of data and information.
• To be part of the dream team that will allow our organization to shift its market and product tier successfully this quarter.

Requirement
• Able to demonstrate past success in keyword, content en product research in preparation of copywriting.
• C1 English
• A habit of learning and reading as an autodidact