Ecommerce Email Marketing Specialist

We are a growing Ecommerce marketing agency and are looking to add a new member to our quickly growing team!

Position: Ecommerce Email Marketing Specialist
Work Timezone: CST

JOB DESCRIPTION

-Work on important lead generation, email flows and campaigns.

-Maximizing revenue from customer database

-Work closely with members of the marketing team to research, build, and optimize new lead gen & email campaigns. The overall focus of the role will be to drive new revenue while ensuring profitability.

-Set up automated email sequences for their store and also send regular campaign emails. An Account Manager will manage this process.

-Building and creating robust email lists, creating content emails, and nurturing leads through written communications.

-Craft emails to match the tone of the ideal prospect profile.

-Work with email automation software, sending out email blasts, newsletters, and more, all with the goal of driving marketing qualified leads to the Business Development Managers.

-Monitor deliverability and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)

-Continually optimize email strategies to increase performance including A/B testing on subject lines, message content, images, offers, landing pages, mailing frequency, segments and more.

-Evaluate results and provide recommendations.


-Strong understanding of lead generation and nurturing best practices, overall marketing and business strategies, buyer decision processes, and digital marketing

-Strong knowledge of email marketing, including the building and optimizing of campaigns across different email or automation service providers

-Have the ability to analyze large, complex data sets and translate them into compelling stories, business cases, and actionable metrics


QUALIFICATIONS

- At least 2 years in email marketing, e-commerce and related experience
-Strong experience in Klaviyo and creating promotions (holiday promotions etc)
- Proven ability to solve problems creatively
- Strong familiarity with email marketing software tools, methodologies, and best practices
- Experience seeing projects through the full life cycle
- An eye for details and excellent analytical skills
- Strong interpersonal skills and extremely resourceful
- Exceptional decision-making and organizational skills necessary to supervise marketing projects
- Solid organizational skills including attention to detail and multi-tasking skills
- Good communication skills and prior leadership experience with handling marketing projects
- Motivated by Performance and Workaholic Mentality

If you are interested in applying for this position, respond to this posting with more information about you and answer the questions below.

1. How long have you been an Email Marketing Specialist ?
2. Do you have experience working with eCommerce products? If so, please explain what experience you have.
3. What do you enjoy most about this type of job?


Talk soon!