Amazon Advertising Specialist

Hinge seeks a smart, inventive, and enthusiastic candidate as a Marketplace Advertising Manager to grow Hinge's advertising and marketing management practice across key e-commerce platforms (Amazon, Wal-Mart, and Target+). We are seeking a customer-obsessed individual with strong business acumen in e-commerce pay-per-click advertising, organic search strategies and techniques, marketing budget management and ROI analysis. They will be responsible for creating, optimizing, and maintaining marketing strategies in tandem with the Sr. Advertising Manager and individual client Account Managers. This successful candidate will have their finger on the pulse of all things advertising (keywords/SEO, A/B testing, new tools/techniques) within these platforms and will have an analytical-minded passion to dive deep, try new things and push boundaries to exceed client goals. This person will be comfortable working in a start-up environment where creativity, invention, and adaptability are important characteristics of success. This person will partner with internal and external stakeholders to understand our clients’ business needs, marketing priorities, and develop solutions that help to scale their business results. This person will be highly collaborative, globally minded and have a high level of customer focus, cultural sensitivity, and a passion for solving complex challenges. They should be a motivated self-starter that can work both independently and with others in a fast paced, ambiguous, and fluid environment. They must have excellent business written and oral communication skills.


You will be working within the marketplaces listed below:

Priority:

Amazon Advertising Console (Seller Central and Vendor Central), required

Wal-Mart, highly preferred



Additional:

Amazon Media Group/Demand Side Platform

Target +

Responsibilities:

Grow sales and ROI for our Marketplace Clients. Create, optimize, and manage Sponsored Products, Sponsored Brand, Product Attribute Targeting, Sponsored Display Ads, and more.
Perform detailed keyword research analysis for clients using third party software/tools. Aligning strategies with internal Hinge Copy and Data Analytics teams for keyword and category level insights.
Work in our technology platform to change bids & optimize campaigns to achieve specific client goals. Experience with software like Teikametrics, Pacvue, or Kenshoo, preferred.
Experience using bulk operations files to make hundreds of changes at once using Microsoft Excel.
Upload and organize client creative assets (Ads) for Amazon DSP.
Analyze and report campaign performance against goals (defined KPIs and ROI) on a weekly, monthly, and quarterly basis with the ability to communicate the strategy, insights, and results with internal partners and external clients.
Conduct, analyze and report A/B tests utilizing campaign variables (i.e.: SP ads, SB ads, targeting, keyword bidding) to reach the agreed upon KPIs.
Assist client Account Managers with day-to-day advertising/marketing tasks to support our growing client base.
Experience managing and optimizing many brands accounts within different categories on different marketplaces.
Staying informed with e-commerce retail industry best practices, new trends technologies, marketplaces, and platform updates (i.e.: Amazon, Wal-Mart, Target+, Shopify, etc.).
Experience with Zoho Projects a plus.


Requirements

A minimum of 1-2 years’ experience in PPC advertising experience, required.
A minimum of 1 year experience in auto-bidding software programs, required.
Affinity towards digital marketing/advertising and the Amazon marketplace; understanding of keywords and match types is required.
Experience operating on Amazon Vendor Central and/or Seller Central, required.
Excellent data and analytic abilities. Proficiency in Microsoft Excel (intermediate to advanced skill level) is required.
Provide examples of advertising strategies with results showing significant performance improvements in ROAS & ACoS.
Familiar with relevant industry jargon (i.e. PPC, CPC, CPA, CTR, ROAS, bounce rate, above-the-fold, etc.).
Thrives in an autonomous, fast paced, and complex working environment.
Reliable, takes initiative and finds ways to solve problems independently.
Skilled multi-tasker, ability to manage numerous client/brand needs and strategies.
Curious mind, having an always learning attitude.
Outstanding communication and interpersonal skills.