Digital Advertising Assistant

We are a small digital marketing startup based in Abbotsford, BC with over ten years of digital marketing experience. BCN Media is specialized in advertising with news platforms such as Yahoo, Google, and Newsmax, and we are partnered with traffic sources such as Taboola, Outbrain, Content.Ad, RevContent, Pushnami and Tap Native. We continuously aim for consistency in sales revenues and maintaining our business relationships with our traffic network partners.

Main Objectives for the Job

Continuous creation of advertising campaigns in different verticals such as Health, Beauty, Diabetes, High Blood Pressure, Vertigo, Dental, Anti-Aging, Weight Loss, Lead Gen (Life Insurance, Auto Insurance, Mortgage Refinance, Debt Relief).
After creating the campaigns, we monitor, tweak, and optimize the data using Voluum Tracker.
At the end of the day, we may create 10 campaigns, and if only 5 of them are working and making ROI, we pause the underperforming ones, and continue testing to expand through the digital market more thoroughly.
We need to work to keep the current ROI, that way, we have a cash flow that is generating revenue and profit.

Basic Job Tasks

Basic html editing (i.e. using Notepad++, Adobe Dreamweaver, Lead Pages, Click Funnel)
Rotating different product images and editing text within landing pages
Basic image editing (resizing, cropping)
FTP uploading to website domain
Creating Native Ads (Headline 75 characters, Description 200 characters, and a CTA (Call-to-Action) button.
Product and ad research: analysis of top performing/ competitor ads (using AdBeat)
Creating titles and messages, finding appropriate images
Resize image to fit banner size: 300x250, 400x200, 300x300, 728x90, ---------- tting up ads in a word document and emailing to traffic managers
Creating email marketing content
Contacting and updating advertising managers via Skype, Telegram, email
Continuous learning and keeping up to date with new software, programs, marketing techniques
Contacting various companies and making inquiries if needed
Recording daily stats
Using Google sheets, MS excel to record figures
Figures retrieved from multiple traffic sources and Voluum Tracker
Advanced Job Tasks (an asset)

HTML5/CSS web design
Manage Advertising campaigns (Content.Ad, Taboola, Outbrain, Tap Native, Newsmax, RevContent, Pushnami, Ampry, Voluum tracker etc.) Please Google these companies name before apply.
Data analyst
Planning future direction based on current performance
Creating short term and long term goals, ensuring targets are met on a daily basis
Reporting results and future plans to tea ---------- mbers
Campaign optimization
Reporting any changes to tea ---------- mbers.
As a digital marketing assistant you will brainstorm content and generate creative ideas for new campaigns, create and upload landing pages, email campaigns, and push advertisements


Common Terminology

Sale, Conversion, CPA Payout (eg. $135CPA per sale)
Revenue
Profit (How much we made per Campaign, Traffic source, Daily, Month to Date)
EPC (Earning per Click)
EPV (Earning per View)
CPA (Traffic Cost per Acquisition)
KPI (Key Performance Indicator)
Visitors (How many visitors came to the website)
Landing page clicks (How many visitors click on the Landing page)


Soft skills

Strong work ethic and the ability to work independently
Excellent organizational and time-management skills
Proficient verbal and written communication skills
The ability to quickly switch focus and easily adapt to fast paced industry
Well rounded individual with several relevant skills, able to do a multitude of the listed tasks