Expert Social Media Manager -

We are an e-commerce active-wear clothing brand.

Our founders are social media influencers. Our social media pages have above average followings. We are experienced in this realm, so PLEASE do NOT apply if you are not a high-level social media / brand manager. Thank you :)

Social Media Manager Job Description

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:
Deliberate planning, strategy and goal setting
Development of brand awareness and online reputation
Content management (including website)
Cultivation of leads and sales
Reputation management

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
Turning fans into customers.
Turning customers into ---------- munity ---------- munity leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers.

Content management duties include:
Administrate the creation and publishing of relevant, original, high-quality content (for all channels)
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
Create a regular publishing schedule and promote content through social advertising.
Leverage the right tools to manage your content.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

ABL: Always Be Learning
The Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing “Best Practices” shift constantly, so a budget should be allocated for training and/or attendance at applicable industry-specific conferences and various proven-effective online courses.

Responsibilities of the Social Media Manager
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.
1. Brand Development
“Why” is the reason customers buy. A great “why buy here” message is unique to your company, is backed up by facts (awards, numbers, in-store policies) and answers “What’s in it for me?” for the shopper.
2. Identify Target Customers
Your product or service cannot possibly be all things to all people. Until you accept the notion that you must keep your market focus tight, you’ll constrict your business’ ability to grow.
Explore this exercise to identify target customers:
I’m sure you’ve said this once or twice in your years in business: “You know, if we had ten more customers just like them, life would be great!” Write down the circumstances and attributes of those types of customers.
Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for exploring audiences that are interested in your product or service.
3. Set Clear Objectives
All marketing plans include defined, realistic ---------- isn’t enough to say you “see” results. Your results must tie back to your goals and objectives. You’ll never know ROI (Return on Investment) without goal setting and ---------- setting goals, it’s important to identify what challenges the business is experiencing. These 5 are the most common:
Insufficient website traffic and/or scant visitors
Weak brand awareness
Declining customer retention
Poor online reputation
Slow sales
4. Solid Content Strategy
One of the most frequently asked questions I get is, “How do I know what to post on our page?” In order to know the answer to that question, you must have a solid idea of who you are as a brand and who your target customers are.
What is it about your company that makes it unique…makes people want to buy from you? Answer that question in ---------- scribe your target customers. What are their interests, concerns and issues? How can you help them come to a purchase decision with the content you publish?
Don’t forget about those fans who are not in-market. What can you offer them to make their time with you interesting?
5. Engagement Strategy
Your Social Media manager will also wear the hat of a Community Manager – which means they must listen, respond, ask questions and engage your audience. There should be careful consideration on how she/he responds to organic (non-paid) leads that appear in the comment section of your posts.
People will ask questions and sometimes want to engage in a sale. The Social Media Manager should have knowledge and experience of your sales process to respond correctly.
If a lead asks a question, answer it and follow it up with a question back to engage them further, eventually guiding them to a product display page, signup form or appointment.
Don’t overlook the fact that your Facebook ads will have engagement as well. Responding to comments on ads is also one of a Social Media Manager’s daily duties. I’ve too often seen where potential buyers ask questions on ads and no one is present to answer. Please avoid this at all costs – it makes it look like you don’t care.
6. Measure & Analyze to Establish ROI
You’ll need to determine the KPI’s (key performance indicators) that matter most to your business. Here are the top 8 KPI’s that we use at Kruse Control to determine ROI:
Audience Growth
Audience Profile
Audience Engagement
Content Reach
Engagement by Content Type
Leads
Response Rate and Quality
Negative Feedback
Measure results on a daily basis. Your results should tie back to your objectives and provide a clear understanding of the returns you’re ---------- sential Duties of the Social Media Manager
Manage social media marketing campaigns and day-to-day activities including:
Develop relevant content topics to reach the company’s target customers.
Manage all published content (images, video, written and audio/podcast).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for ---------- velop and expand community and/or influencer outreach efforts.
Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
Analyze key metrics and tweak strategy as ---------- pile reports for management showing results (ROI).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where ---------- monstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and ---------- velop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Monitor trends in social media tools, applications, channels, design and strategy.
Implement ongoing education to remain highly effective.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.