Digital Advertising Manager (PPC / Google Ads Etc)

Job Spec

The Role

The Digital Advertising Manager will be a key member of the Operations team, We are looking for an experienced performance marketing professional to help us restructure, and scale our Amazon Brands using PPC.

About Us
We are an eCommerce company established in 2014, British owed, Asia based.
We have around 100 SKU's selling in 8 markets, with two very different brands.

This is a full-time salary position working 9am until 6pm Monday - Friday, with various benefits after the qualifying period.

Responsibilities:

Analysing and Auditing historical campaign performance
Rebuilding, Creating and Structuring Advertising Campaigns that will quickly scale
Performing Keyword Research
Aligning our business goals with advertising campaigns
Optimising existing campaigns for ROI, by adjusting bids, pausing keywords, harvesting keywords and adjusting placement bids
Expanding Amazon advertising campaigns utilising: Sponsored - Products, Sponsored Brands, Sponsored Display
A-B testing ads
Monitoring competitors advertising strategies
Creating comprehensive defensive and offensive campaigns
Ensuring high-converting ad Keywords are fed back into the listing team to improve the listing quality.
Weekly/Monthly measuring and reporting on the progress of PPC campaigns.

Other Advertising Platforms

Experience with Google Adwords, Microsoft Ads, Amazon Attribution, Pinterest Ads & Reddit Ads is desirable but not essential.

What you bring to the party:

The ideal candidate will meet the following criteria:

You must be comfortable analyzing and understanding various campaign structures so that you can build new campaigns to improve return on ad spend
You must be good at seeing the interplay of many different details to correctly guide advertising and best achieve the business goals
You are fluent in oral and written English
Minimum 2+ years of experience working in Search PPC
You have at least 12-18 months of experience with Seller Central
You have at least 12-18 months of experience setting up Sponsored Ads campaigns, Product Targeting ads and Sponsored Brand ads
You have deep knowledge of using match types and negative keywords
Experience with bulk campaign creation tools
You have a deep understanding of keyword research
Expertise in Excel and Pivot Tables

Other skills that would be great to have include:
Brand Analytics experience
Excel experience creating macros