Email Marketing Specialist

Active Campaign - Knowledge
Building and creating robust email lists, creating content emails, and nurturing leads through written communications.
Craft emails to match the tone of the ideal prospect profile.
Work with email automation software, sending out email blasts, newsletters, and more, all with the goal of driving marketing qualified leads to the Business Development Managers.
Monitor deliverability and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
Continually optimize email strategies to increase performance including A/B testing on subject lines, message content, images, offers, landing pages, mailing frequency, segments and more.
Evaluate results and provide recommendations.
Generate at least 5 demos each week for our Business Development Managers through email automation, broadcasts and cold outreach