Sr. Growth Hacker (Paid Media)

IMPORTANT: Please only apply if you have direct-to-consumer ECOMMERCE and DIGITAL MARKETING experience. All other applications will be rejected.

About The Position :

Growth-oriented marketer. Results-driven ecommerce expert. Analytics ninja. Passionate about all things digital paid acquisition and growth marketing. Does that sound like you?

iRestore is looking for a problem solver who is a motivated and creative performance advertiser to join us in managing and scaling our digital acquisition channels – an exceptionally analytical and data-driven marketer to grow our direct-to-consumer brand through CRO, paid media, and omni-channel marketing (including TV, OTT, podcast). iRestore attracts a diverse range of customers, with visitors coming from organic, paid, and owned channels.

You will serve as a strategist and lead the day-to-day for the paid media team, which includes in-house tea ---------- mbers and agencies to manage. You will be responsible for analyzing advertising performance, managing the ad content/creatives funnel, and developing key acquisition strategies.

Ideal Candidate:

The ideal candidate for this role has experience growing and scaling a digitally native brand via specific growth channels (paid media/acquisition). You must be quick and agile, have exceptional analytical skills and be able to identify high-leverage opportunities that maximize growth. You must be passionate about immersing yourself in the data and leading the day-to-day execution.

What You’ll Do:

>Support paid digital channels growth, including Facebook Ads, Google/Bing paid search, Youtube, TV/OTT, podcast and other ad channels, with the goal of growth and maximizing ROAS
>Identify opportunities and implement marketing funnels and strategies to drive our brand’s direct-to-consumer growth
>Support lead generation and growth of communication channels (Email, Messenger, SMS)
>Strategize and execute on advertising and lead acquisition initiatives ongoing and for specific product launches or promotions
>Utilize a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support marketing decisions
>Assist in channel optimization via creative testing, CRO, targeting refinement and validate new channel opportunities
>Collaborate with the team to optimize efficiency in all aspects of advertising and content creation using established processes and procedures
>Explore new channels and platforms to explore untapped opportunities

To Be A Good Fit For This Role, You Ideally Have:

>3+ years of relevant experience with DTC eCommerce, paid acquisition, marketing analytics, and/or web platforms (Shopify preferred)
>Experience executing in Facebook Ads Manager
>Experience overseeing Google Ads performance
>Experience managing CRO for website built on Shopify with platforms such as Google Optimize
>High proficiency with Google Analytics
>Experience with Excel and Google Suite - Docs, Sheets, Pivot Tables for analysis and collaboration
>Demonstrated ability to effectively manage and optimize acquisition budgets
>A strong bias towards execution
>A desire to get your hands dirty in a small company where your work matters
>Startup scaling experience a plus
>Amazon and marketplace experience is a plus
>Klaviyo experience is a plus

About iRestore

iRestore is a fast-growing direct-to-consumer eCommerce brand. Our mission is to do good in the world by empowering people to look and feel their best with innovative health & beauty products that promote confidence and a youthful appearance.

We’re en route to becoming a major global beauty brand to help over 1M people and hit the $100M mark over the next 3-5 years. This is a unique and rare opportunity to build a team of talented individuals around yourself and join a high-growth rocketship-type company that understands how to both work hard and have fun at the same ---------- petitive Benefits

>Medical and dental benefits after 6 months of tenure
>Paid Time Off (PTO) for all full-time tea ---------- mbers
>High growth trajectory with quarterly/annual reviews
>Bonus opportunities