Assistant Digital Advertising Specialist

Ampla Marketing, based in the USA, is a digital marketing consultancy that specializes in online marketing strategy and digital media/advertising. We are seeking to hire a part-time to full-time Assistant Digital Advertising Specialist.

The Assistant Digital Advertising Specialist is responsible for developing, implementing, and managing online ad campaigns, primarily within Facebook; however, Instagram, Google Ads, Bing Ads, LinkedIn, and other ad platforms may be used, depending on the client's needs. This person will ensure the ad campaigns and programs align with and support Ampla’s client goals.

This specialist owns many aspects of Ampla’s digital media campaigns including set-up, pixel placement, budget management, audience selection, optimization, and reporting.

Responsibilities:
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and ad goals
Compiling monthly reports for clients, including insights of campaign data and recommendations
Perform digital advertising audits
Manage multiple ad accounts, platforms, and tasks
Participate on client calls and emails
Ensure implementation of best practice guidelines and follow company processes
Must be a team player that is also comfortable working independently
Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
Monitoring impact and return on investment of digital advertising campaigns
Conversion pixel placement and tracking
Establish and reserve UTM parameters and ---------- links
Suggest and implement tactics to improve client performance
Interact directly with clients

Requirements:
Advanced fluency of English
Must be available between the hours of 9:00am-5:00pm Eastern Standard Time, Monday-Friday
3 years of experience with Facebook Ads
Google Ads Search and Display certifications. Minimum of 2 years of Google Ads account management experience required
Google Analytics and Tag Manager experience is a plus
Knowledge of Retargeting/Remarketing, Display, and Video Advertising
Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
Experience with LinkedIn Ads and Bing Ads is a plus
Budget management skills to plan and reconcile paid digital media placements with available budget
Knowledge of latest digital ad trends
Basic project management skills
Experience with Microsoft Excel

Home Set-up Requirement:
1. Stable wired or wireless internet connection with at least 10MBPS speed (DSL/Fibr)
2. Laptop or desktop computer (With at least 4GB RAM, Windows or Mac, Intel Core i3 and up)
3. With working webcam
4. Noise-canceling headphones
5. Quiet, clutter-free, and well-lit working space