PPC Specialist

We're currently looking for a paid ad specialist to help create and manage campaigns across Google, Facebook, LinkedIn, and Bing. Google and Facebook being the main focuses.

Responsibilities:
• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends

Requirements:
• Experience with Google Analytics, Google AdWords, and Facebook Business
• Functional experience with all channels of Social Media
• Strong attention to detail
• Excellent writing proficiency and content creation skills
• Creative Thinking
• Analytical skills
• Research and problem solving skills