Social Media Marketing & Content Creator

Part-Time Social Media Marketer for Houston Personal Injury Law Firm

About Us
We are a boutique personal injury law firm in Houston, Texas, specializing in auto a ---------- cases and slip and falls (2 areas). Our firm consists of one dedicated attorney supported by a small, focused team of 1 paralegal and 1 legal assistant. We're looking to expand our online presence and connect with potential clients through strategic social media marketing.

What you need to know
I have basically very little online presence. A few 5-star google reviews on google business. I advertise on Facebook/ Instagram for car wreck cases and slip and fall cases.

Position Overview
We are seeking a part-time Social Media Marketing Specialist with experience growing small professional service businesses, particularly law firms. The ideal candidate will develop and implement a comprehensive social media strategy across Facebook, Instagram, Twitter/X, and eventually TikTok to increase our visibility, establish our brand as a trusted resource for personal injury victims, and generate qualified leads.
Responsibilities
• Develop a content calendar and create engaging, professional content tailored to personal injury law and our target audience
• Manage and grow our presence across multiple platforms (Facebook, Instagram, Twitter/X, and later TikTok)
• Create visually appealing graphics and short-form videos that communicate our services and value proposition
• Research and utilize relevant hashtags and trends in the legal industry
• Monitor social media analytics and adjust strategies based on performance
• Engage with followers, respond to comments, and manage direct messages
• Stay informed about personal injury law topics to ensure accurate content
• Collaborate with the attorney to highlight case successes (while maintaining client confidentiality)
• Identify opportunities for community engagement and local networking
• Implement a process for gathering reviews
.. Optimize $250/month Facebook ad budget for maximum reach and engagement

Requirements
• Proven experience growing a small business social media presence, preferably for a boutique law firm or professional service business
• Strong understanding of social media platforms, particularly Facebook, Instagram, and Twitter/X
• Experience with content creation tools (Canva, Adobe Creative Suite, or similar). I have a Canva account you could use.
• Excellent written communication skills with English grammar and spelling
• Basic understanding of legal ethics regarding attorney marketing
• Ability to create professional, empathetic content appropriate for personal injury victims without attorney being on camera. This may change later.
• Content should create “emotion” (for example a quick content piece could be someone saying “Imagine being gifted a home…or enough to put a sizeable down payment on one. If you’ve been injured in a slip and fall/ a ---------- then your case may be worth more than you know. If you never call, you’ll never know. I’d like to help. Call The __________ Firm, 281-XXX-XXXX
• Must engage with clients as if you are the attorney (I will give you a list of standard responses and ask that you respond within 4 hours of someone leaving a comment).
• Experience with social media analytics and reporting
• Self-motivated with the ability to work independently
• Familiarity with U.S. culture and communication styles
• Should create a plan for growth and be willing to discuss your plan with attorney. Plan should include growth rate.
Hours and Compensation
• 15-20 hours per week (flexible). These hours will increase with time.
• Competitive hourly rate based on experience
• Long-term opportunity with potential for growth
Application Process
Please submit your application with:
1. Resume/CV highlighting relevant social media marketing experience
2. Portfolio or examples of social media accounts you've managed (especially for professional services)
3. Brief proposal (1 page max) outlining your initial social media strategy for a personal injury law firm and your payment requirements (please specify currency).

Please have examples of your experience/ prior jobs.

We look forward to finding a talented marketing professional to join our team and help grow our online presence!