*Expert* Google Ads + SEO

We're a marketing agency that handles paid advertising for health and beauty practices (medspas, dermatology, plastic surgery, dental) and are looking to add a Google Ads + SEO specialist to our team on a contract basis.

The ideal candidate will have hands-on experience managing Google Ads and SEO best practices, as well as exhibit clear communication skills and a positive attitude.

This individual will be responsible for implementing a successful Local SEO strategy with a primary goal of developing our clients' presence through Google and other search engines and increasing traffic to their websites.

This will be a part-time role and should not exceed an estimated 50 hours per month.

Key Duties/Responsibilities include but are not limited to the following:

- Build, launch, manage and optimize Google Ads campaigns.
- Track and optimize search results and search performance across major search channels to improve rankings.
- Work with our Director of Marketing to develop strategic direction on PPC campaign initiatives per client, identifying key insights and recommendations.
- Plan, execute, monitor, manage, & report timely on client PPC and display campaigns.
- Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
- Actively test and analyze keywords, bid management, ad copy, & landing pages.
- Communicate regularly with tea ---------- mbers on campaign developments, timelines, deliverables and performance ---------- sired Skills & Experience:

- 2-3 years of SEM/PPC campaign management
- Comprehensive understanding of SEO and how it applies to key conversion metrics
- Highly proactive, quick to surface issues/problems with tea ---------- mbers to resolve
- Strong attention to detail and a commitment to data integrity.
- Experience with analytics tools: Google Analytics, Google Tag Manager, SEMRush, etc.
- Experience with bid management and reporting tools.
- Experience optimizing landing pages and performing A/B and multivariate testing.
- Google AdWords Certified (Preferred).
- Experience with relevant analytical and SEO tools including Google Analytics suite.