Marketing Automation Specialist

We are hiring a Marketing Automation Specialist who will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Roles and Responsibilities:
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Requirements:
Proven years of marketing automation experience.
Expert knowledge of database management concepts and best practices.
Strong working knowledge of ---------- .
Must have superior communication skills, both written and verbal.
Must be highly organized and self-motivated with a sense of urgency.
Strong independent project management ---------- pable of handling multiple tasks with competing priorities under minimal supervision.
Able to think critically and exercise independent judgment and discretion.
Excellent attention to detail.

We need someone motivated to work and willing to accept new challenges. If you believe that you are suitable for this role kindly provide us your CV to this email: ----------
and make sure you put in the subject line “MARKETING AUTOMATION SPECIALIST 180”.