Facebook Ads Expert

Audate Enterprise is looking for a Facebook Ads Manager to join our Growth team.

This role requires a combination of strategic thinking, analytical, creative and communication skills. The ideal candidate should have exceptional skills in planning and executing ad strategies and thrive working cross-functionally with internal and external stakeholders. He or she should have experience about running Facebook campaigns. Experience on running marketing campaigns using other platforms is a plus!

Responsible for this role:
- Develop and manage digital marketing campaigns mainly Facebook ADS.
- Assists the Growth lead in creating an impactful marketing strategy to capture the company's target market through audience segmentation, a/b testing and conversion rate optimization.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Monitor competitor activity across digital platforms
- Continued audience research + persona planning + discovery of current trends
- Keep organized records of marketing metrics and results of past campaigns Minimum Qualifications
- Configure event tracking via pixels or Google Analytics custom events to measure campaign results.
- Proactively report and update the Growth lead and CMO about the project progress, findings and recommendations that can potentially drive Growth for Audate Enterprise