Growth Marketing Manager for Paid Advertising

Safe Space is looking for an experienced Growth Marketing Manager for Paid Advertising to manage and scale our paid advertising campaigns, such as Google AdWords, Facebook Ads and other digital advertising channels.

Here at Safe Space, we are a community of people from all walks of life - who stand up against the stigma associated with mental health issues. We use the latest tech tools in marketing online to reach our audience and show our commitment to change common perceptions about mental health issues into positive messages of hope and acceptance.

Experience in Paid Advertising/PPC (Google Adwords) and media buying is highly ---------- addition, expertise with ";Facebook ads" or other digital advertising platforms is required.

Roles & Responsibilities: Knowledgeable in analytics, advertising and data marketing.

Analytical thinking and problem-solving skills are critical for success in the role of Paid Advertising Manager because it requires measuring and analyzing the performance of digital advertising ---------- ndidates must understand the psychology behind conducting online marketing campaigns to reach their audience effectively using psychological theories of persuasion.

Review analytics regularly on the use of paid ads (such as conversion rates) to inform future campaign strategies: e.g., change bidding parameters or keywords to improve performance through experimentation with different targeting options.

Manage existing accounts/campaigns on various platforms like Google AdWords, Facebook Ad ---------- velop and execute new campaigns on different platforms.

Keep a close track of the conversion funnel/conversion rate for all online acquisition strategies (paid ads).

Responsible for driving in-depth market research and analysis to derive insights into the target ---------- municate with our supporters who have dealt with mental health issues or are curious about them to gather more insights for paid advertisement campaigns. We convey the right message of hope and acceptance throughout our marketing efforts; cultural awareness is also part of the job description.

Work closely with tea ---------- mbers from other departments (such as editorial, social media, web design) so that you can include all content produced by Safe Space SG in an ad.

Requirements:

Bachelor's degree in marketing, business or related field. Our ideal candidate would have a degree in Psychology and/or Social Sciences.

Familiarity with digital advertising channels (Google AdWords, Facebook Ads etc.) is essential.

3-5 years experience copywriting/content marketing-- or more if you've been doing it independently. (Experience writing about topics related to mental health highly preferred). Excellent communication skills. The candidate must have excellent written English communication skills with a nuanced ability to deliver complex thoughts in an easy and approachable ---------- addition, you must pay considerable attention to grammar, punctuation, spelling and formatting. Advanced knowledge of AP Style Guide required; ability to convert materials from other sources into AP Style preferred.

To apply, send us an email with your resume with the headline "Name-MentalHealthGrowthAdsManager" today!