The Marketing Manager must strategically contact consumers, reaching out to specific subsets based on the company’s targeted audience and identifying email best practices and email calendars based on effective campaign timing. They design contact methods that not only target the appropriate consumers but also develop audience bases that are optimized for retention.
Responsible for implements email marketing campaigns, overseeing all aspects of the campaigns from design to writing to marketing to technical development. Marketing Managers also ensure that all campaigns are aligned with the company’s overall strategy, branding, and marketing and sales goals. They ensure that the campaigns are accessible and functional on both desktop and mobile devices.
Throughout the course of an email marketing campaign, the Marketing Manager will manage email lists for the campaigns and create an ongoing schedule of content. They identify and address any technical issues with the campaign in conjunction with the IT department. Throughout the campaign, they monitor performance and make adjustments accordingly.
Researching and analysing market trends and competitors.
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