Email Delivery & Campaign Marketing Specialist

Demonstrated hands-on experience with either Active Campaign, Salesforce Marketing Cloud (Automation Studio & Journey Builder, Pardot, or HubSpot Marketing.

* Experience working with Salesforce CRM and Marketing software, including an understanding of third party integrations (please list your top 5 systems integrated into Salesforce and reasons why - your title should read ‘my top 5’)
Please list the Top 5 for the following functions and why;
- Business Processing/efficiency (I.e Gmail for emailing)
- Marketing Automation

Key Tasks - Management and execution of email campaigns with daily/weekly reporting.

- Manage and implement the automated campaign process including email, landing page, and form creation.
- Build marketing automation journeys in partnership with tracking software and Object Owner in Salesforce.
- Work alongside Campaign Owners in the development and design of eDM campaigns and customer Journey
- Execution and management of Salesforce campaigns using Marketing Automation Platforms and/or including automation triggers and data inputs.
- Provide insights and best practices of CRM, trends, customer behaviors and use them to embark on new ideas to grow the business.
- Understand  the  importance  of  segmentation  of  messages  and  be  able  to  suggest strategies to drive relationships
- Build  lists  from  the  automated system and work with our BDM’s to ensure accuracy and breadth of opportunity


Email Deliverability ( Email Delivery, Email Marketing, Email Deliverability Consulting, Secure Email, Deliverability Audit ) :


Email best practices
Deliverability Audit
Improving inbox rate 
Dedicated IP's
Managing IP and domain reputation (MxToolBox, ReturnPath, Emailon ----------   250ok etc)
Reducing spam score

Email verification/hygiene

**Please also share your market/segment experience - I.e Real Estate, Coaching, E-Comm, etc