Wordpress Website Enhancements

Please see the specific items listed below that I'm looking to do on my website ----------

I WILL ONLY LOOK AT APPLICATIONS THAT INCLUDE LEVEL OF EFFORT & LENGTH OF TIME IT WOULD TAKE TO ACCOMPLISH THIS PROJECT.

1) Need a focused webpage for people to order an EasyDNA Pet Allergy Test – it should look like the actual EasyDNA pet test website – but at the top of the webpage it should very clearly say that it is a partnership between Energize Paws + EasyDNA. The link for redirecting to EasyDNA should be: ----------
• It should also include the ability for one of my customers to reach out to EasyDNA to ask for the status of their allergy test. The customer can do that here: ----------
• And it should include a list of other Animal Tests that they can do using this link: ----------

2) Need a focused webpage for people to order an 5Strands Pet Food Intolerance Test – it should look like the actual 5Strands Pet Food Intolerance website (they have multiple tests, but just the food intolerance one is what we are focused on) – but at the top of the webpage it should very clearly say that it is a partnership between Energize Paws + 5Strands. The link for redirecting to 5Strands should be: ----------
• It should also include the ability for one of my customers to reach out to EasyDNA to ask for the status of their allergy test. The customer can do that here: ----------
• And it should include a list of other Animal Tests that they can do using this link: ----------


3) Need a focused webpage just on the Food Suggestion Reports that we do – so that we can encourage customers to purchase a Food Report directly from. (can be similar to what my Allergy webpage is like currently)
• Should have a marketing angle to entice pet parents to make a purchase
• Should allow the pet parents to purchase a formal Food Report (like what Francia is doing for me) or for the results to be presented online in their account (like the next requirement details out below)
• Should mention all Allergy Test options & give a brief recap of how testing is completed for each
o EasyDNA: ----------
o 5Strands: ----------
o Canine Allergy Test Allergy Test My Pet: ----------
o UCARI Pet Sensitivity & Intolerance Test Kit: ----------
o NutriScan Pet Food Intolerance Test: ----------
o Glacier Peak Holistics: ----------
o Blood Test: ask your Veterinarian
o Intradermal Testing: ask your Veterinary Dermatologist
• (I want customers to order a Food Report regardless of where they did the allergy test from – so we need this webpage to encourage pet parents to purchase a food report after they get their allergy test results back from any of the sources mentioned above)


4) Need a way for customers to make an account
• Allow them to upload allergy reports
• Allow them to fill out a pet profile for each of their pets (must allow for multiple pets)
o The pet profile function should move away from anybody submitting it to only people that have made an account on my website. Same pet profile questions that are on the website currently.
• Allow us to post Food Reports to their account
• Allow them to order a list of foods/treats/supplements that their pets aren’t allergic too. This is different than the Food Reports that Francia does – this is an automated way for the pet parent to pull the results on their ---------- will cost less than the full on food report that will be featured above.
o Need the customer to identify if they need dog or cat recommendations – and the food/treats/supplements should only be pulled from each respective list
o Should allow for me to adjust the pricing on this functionality + allow for coupons to be used
o Should allow the user to identify items that their pet might be allergic or have an intolerance too (see list in separate document)
? If there is an ingredient with a (), both words need to be in the ingredient to “count.” i.e. potato (sweet) means that the ingredients would need to say Sweet Potato in order to be marked with an allergen.
? Parenthesis or plural should not affect identifying an allergen. i.e. Brewer’s Yeast should find Brewer’s Yeast and Brewers Yeast – but NOT just Yeast.
? **If there is a Halibut, Cod, and/or Pollock, also be sure to identify “Whitefish” as an allergen.
o Should allow the user to type in additional allergens that are not on our list – and the service should be able to search the ingredient lists for what they type (exactly, no “sounds like” or “looks like”)
o Results should be presented to them in different categories:
? Foods
• Foods with zero allergens/intolerances should be listed first.
• Foods with 1 allergen/intolerance should be listed second
• Foods with 2 allergens/intolerances should be listed third
• Foods with 3 or more allergens/intolerances should NOT be listed at all
• I do have preferred brands – so for each category (a, b, c listed above), these brands should be listed first (all other brands can go in any order below these brands)
o NomNom
o Ollie
o Farmer’s Dog
o Darwin’s
o Pet Plate
o Wild Earth
o pawTree
o Hungry Bark
o Bixbi
o Liberty
o Wysong
o Ziwi Peak
o Grandma Lucy’s
o The Honest Kitchen
o Sojos
o Heed Foods
o TruDog
o Raw Paws
o Neo Bites
o Keto Natural
o Raised Right
o Just Food for Dogs
o Raw Wild
• Foods should be listed like a storefront – with an image of the food bag, the food name, the ingredients, and the “buy now” button
o An awesome bonus would be if the website could keep track of the first food that gets suggested for each customer and keep updating the Dog Food webpage with the top 10 dog foods that get suggested.
? Treats
• Treats with zero allergens should only be shown
? Supplements
• Supplements with zero allergens should be listed first
• Supplements with 1 allergen/intolerance should be listed second
• Supplements with 2 or more allergens/intolerances should NOT be listed at all
• pawTree supplements should be listed first for either (a) or (b).

5) Need SEO around this new functionality – want as many leads from Google as possible
• We don’t know who orders pet allergy tests from the other companies mentioned above, but I’d like to somehow target them if they do. Is it if they like the FB page? Is it if they search for pet allergy tests that the food report displays in the top 10 results? How can we find new Food Report customers? Or how can we get people to order allergy tests by clicking on my specific links?

Competitors I’ve found:
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