Advertising Specialist

We are hiring for an advertising specialist with 3+ years experience advertising across Facebook/Google (other platforms are a bonus).


Facebook Ads Expectations
- Create ads, split test ads, create campaigns, monitor campaigns and optimize ads.
- Target ads based on demographic, interest and pages.
- Create lookalike audiences for targeting
- Manage ad spend/revenue to achieve positive ROI
- Make changes on ad campaigns based on insights from Google Analytics
- Provide insights and recommendations on efficient campaign management

Google Ads Expectations
- Formation Of Effective And Efficient Google Ad Strategies
- Creating, Launching And Managing Various PPC Ad Campaigns
- Conducts Keyword Research To Make A List Of Keywords(Longtail, Phrase Match, Exact Match) Phrases To Bid On.
- Manage Budget And Make Best Strategies For Effective Bidding To Make Maximum ROI.
- Perform AB Testing By Creating Different Ad Copies With Different Headlines.
- Manages Your Bids And Create Campaign Strategies
- KPI Tracking To Monitor Performance
- Manages Your Bids And Create Campaign Strategies
- Make Plans For Audience Targeting
- Producing Reports For Ad Management And Insights
- Checking And Monitoring Existing Ad Campaigns And Making Recommendations On How To Optimize And Update Them.
- Preparing And Producing Detailed Analysis And Reports Of Ad Campaigns And Presenting Them To The Other Staff.
- Analyzing The Latest Marketing Trends And Optimize Ad Campaigns According To That
- Suggest Ways To Reduce Fraud Clicks.
- Making Suggestions For Creative Ad Campaigns And Templates.