Digital Marketing Assistant

Responsibilities

Assisting the Sales and Marketing departments with campaigns and events

Performing administrative tasks such as updating databases and spreadsheets

Conducting market research and developing effective marketing strategies

Creating engaging and SEO friendly content for the company’s website, social media pages, and for press releases

Coordinating with the Digital Marketing Manager to schedule all marketing activities

Preparing and conducting surveys/questionnaires to gather consumer feedback

Communicating with clients and affiliate partners

Ensuring proper portrayal of brand’s image and tone

Conducting research on the latest market trends and keywords

Drafting marketing emails

Tracking the subscriber count

Maintaining the company’s all social media accounts

Attending marketing events and training sessions

Analyzing and tracking online marketing metrics

Requirements

Bachelor’s degree in Marketing, Journalism or related field

Proven full time or part-time experience as an Assistant Digital Marketing Personnel

Understanding of SEO tools like Google Analytics, Webmasters, and others

Knowledge of latest market trends and social media marketing techniques

Strong computer skills

Ability to work under pressure

Excellent communication and organizational skills

Ability to conduct in-depth research

Familiarity with different social media platforms like Facebook, Instagram, Youtube, and LinkedIn

Ability to work for long and flexible hours

Excellent networking skills

Knowledge of email marketing software like MailChimp, HubSpot and ActiveCampaign

Familiarity with basic editing software like Illustrator and Photoshop to create social media postings, brochures and newsletters

Familiarity with website optimization tools like Hotjar, SimilarWeb, SEMRush, and Screaming Frog

Ability to work in a competitive environment