Digital Marketing Consultant

Exent ( ---------- ) is a boutique consultancy headquartered in Brisbane serving enterprise and mid-market businesses across Australia & New Zealand.

We’re not another generic “People, Process and Technology” shop. Rather, we’ve worked hard to build very specific capabilities and domain depth centered around operational excellence. We value results at pace, genuine expertise, and candour. As a result we’ve built a strong track record in the markets we serve.

While we have a number of industry specialisations, we’re not oriented around verticals. Our approach to operational excellence works across all sectors and business functions.


Digital Marketing Consultant

Role

Manage our google analytics and tag manager platforms, review and improve reporting, goal analytics, etc.
Lead and manage the design/technical work done by WordPress developers on the website.
More often, build and manage new landing pages for campaigns.
Be responsible for paid social campaigns on linkedin, as well as our company page, published content and our engagement
Manage our ad campaigns on these two platforms, managing various bid and ad strategies to optimise CPL and CPA.
Support our digital events under direction from our Director Marketing, perhaps managing the webinar landing page, registrations, email flows, and sits on top of incoming registrations and flows to confirm attendance, etc and the post attendance flows
Manage a regular set of email campaigns for various lead nurture , client newsletter and channel partner comms. Manage the publication process for content, prepare emails, and manage issuing
Work with an SEO specialist for offsite/backlink work, but focus on onsite work with page SERP results, analytics on key terms/traffic etc using AHRefs
Manage online display ad campaigns through various networks
Cleanses, scrapes, imports and manages prospect data and lead curation
Supervise, coordinate or develop content and schedule publications on LInkedin, Exent website, etc.



Qualifications
At least 5+ years in Digital Marketing
Proficient on adwords with ability to create, manage and optimise campaign
Highly proficient on LinkedIn with both organic (page, content, community building) as well as paid (campaign) strategies
SEO aware and able to perform basic onsite work, as well as interest in learning more about this area
Very strong marketing technology (martech) experience, preferably on ClickDimensions but salesforce/pardot, hubspot, marketo, adobe etc would all be highly valued
Mixture of creative and analytical skills, and the ability to do odd digital art touch-ups on InDesign etc, with a minor value put on those with design capabilities as this is not a core requirement
Hyper productive and able to multi-task since there will be a broad range of work on at any one time and very high expectations of productivity and outcomes, so rigour and pace are absolutely vital and will be tested
Intelligence, with a willingness and ability to learn new things fast



Must Have Skills Required
Landing Page Setup
Google Analytics + Tag Manager
WordPress
Paid Social Campaigns

Email Campaigns
Adwords/Bing
Digital Events / Webinar
MarTech (Marketing Technology Platforms)
ClickDimensions


Nice to Have Skills Required
Creatives and Design
SEO
Display Ads
Salesforce, Pardot, HubSpot, Marketo
Content Creation


Expectations with the right candidate in the first 120 days
New campaign designs
Standing up landing pages
Web content
Analytics


What We Offer
Remote work in a self-led, open style
Investment in development with dedicated training budgets for any number of courses and certifications
Variety in the role and the ability to truly own campaigns and projects from creatives through to ongoing operation and optimisation


Other details
Rate is open to meet the market for great candidates
Schedule: Flexible on Brisbane hours and can work either part-time (20 hrs/week) or full-time (40/hrs/week)
Preference on individual over agencies