Dirtmagicians Social Media Marketing Manager

Dirtmagician’s vision: To empower millions of the people around the world to grow food. We are creating an amazing and powerful online community where gardeners can teach other gardeners how to grow food and live sustainably. The most powerful learning happens when people learn from other people (both online as well as experientially in person)

This community has been founded by Dee Guttikonda- serial entrepreneur, environmentalist and paradigm shifter!
Meet Dee on Linkedin: ----------
Dee believes that experimentation is the best part of the learning process and is incredibly passionate about building products that people fall madly in LOVE with! Love makes the world go round and we need more of it in bringing people together.


What are we looking for?

Dee would like to work with a social media marketing manager who is equally obsessed with building a community that people LOVE. If you are passionate and experienced in growing communities that people absolutely love and derive value from, then we should work together!

We have recently started building the dirtmagicians community on social media- check us out!

Instagram:
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Facebook:
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What does social media success mean to us at Maahi?
1. Growing our audience/tribe of urban gardeners who are hungry for education and community (both online as well as offline)
2. Our tribe should feel like one big family!
3. Building a highly engaged & excited tribe of gardeners -who gain immense value from social content related to gardening education and for learning from other gardeners.

Social Media Marketing Manager Job Responsibilities:
1. Work with the Dirtmagician’s social media coach to create a social media strategy to grow our Tribe
2. Optimize and growing our social platforms towards our goal of building a social presence (Facebook,Pinterest, Instagram)
3. Growing the DirtMagicians >facebook community to 30,000 followers in next 2 years. This is completely attainable because most gardening groups have atleast 30,000-50,000 members.
4. Growing the DirtMagicians instagram following to 15,000 followers in the next 1 year
5. Implementing the social media strategy on the social channels that are finalized as best suited for our tribe
6. Create a monthly content calendar and theme days for content
7. Create content weekly and post content consistently according to a schedule
8. Grow the audience week on week
9. Report monthly analytics (demographics, content that’s working best, demonstrate growth, what hashtags are working)
10. Making improvements to strategy and implementation based on historical data/analytics
11. Working with gardening influencers to co-create content that could be valuable to our community

Social Media Marketing Manager Qualifications/Skills:

* 3-5 years of social media management experience working with Facebook, Instagram and Pinterest
* Social media skills(co-creating strategy with Maahi team and our social media coach, launching social platforms, audience building through content and audience engagement)
*Some influencer marketing/engagement experience
* Community engagement experience-engaging and growing the >facebook community.
* Strong content writing/creation skills
* Ability to create high quality posts/content for all 3 platforms (facebook, instagram and pinterest)
* Relevant experience in demonstrating results: successfully growing a brand to thousands of engaged followers. Experience in demonstrating results is everything!