Social Media Manager

We're launching a new arts & craft store specializing in macrame type of products. We need a social media manager to grow the brand through various social media channels. We are in the process of sourcing our products but want to have the marketing and social media content ready before we launch.

We need someone to monitor, moderate and respond to audience comments; manage social media partnerships with other brands, and create and/or post shareable videos and images. The person will also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns. In addition, they will design team illustrations and memes for the social media accounts. The individual should be able to track how much traffic is driven via social media and note what content is performing best so we can use those analytics to grow the site’s audience.

At the very least, you should know Facebook, Twitter, and Instagram like the back of your hand. You also need to understand how each platform differs so you can maximize them all. Our target audience is macrame lovers or boho decor or boho chic style lovers. You should be able to recognize and understand how we can best reach that audience.

Top-notch communication and writing skills are important too, as is a good sense of humor. Because you’ll get audience feedback that runs the gamut from praise to criticism, including blasts from trolls, it’s also vital to have a thick skin. The ability to prioritize which comments need replies and when is another must.