SEO / ORM (Online Reputation Management)

Build, maintain, salvage, and promote their online reputation. Reputation managers implement SEO strategies, write blog posts, encourage positive reviews, answer complaints, ask for negative info to be taken down, interpret feedback, remove social media images, boost posts and tweets, tag images correctly, focus on advertising, and monitor ---------- ’s an ongoing process.

Certification from the Online Reputation Management Association or the International Association of Business Communicators is HIGHLY preferred.

Duties and Responsibilities
• Review and analyze client sites for areas of improvement including online reputation.
• Prepare detailed strategy reports for on-page and off-page SEO.
• Identify keywords to drive valuable traffic.
• Work on A/B/n testing to effectively optimize the website’s CTA for conversions.
• Write effective content for blogs, websites, and other off-page activities to improve search rankings and or improve online reputation.
• Develop link-building and online reputation strategies.
• Analyze keywords and SEO techniques used by competitors.
• Be on top of SEO trends, strategies, updates, and guidelines.