Digital Marketing Manger / Full Time 40k

NG is seeking a Retail & E-Commerce Manager. Under general direction, the Retail & E-Commerce Manager is responsible for the development, operation and maintenance of NG’s ecommerce and NG partner stores including the planning, defining and achieving of sales, customer service, and earned revenue goals through the retail eCommerce channels. The Retail & E-Commerce Manager is also responsible for developing and implementing retail marketing strategies and campaigns across all online, digital, retail, and wholesale sales channels.

Typical Duties And Responsibilities
- Oversees and manages the online store (Shopify), ensuring performance and sales are maximized, the technology and
operation runs smoothly, and the content management system and calendar are current and appropriate to drive and
maximize earned revenue.
- Develops and manages the creative content of the online store and social media shops to ensure timely updates and a
smooth and efficient retail eCommerce operations. Plans and coordinates Online store channel strategies and funnels,
including theme updates, homepage and store merchandising features, and discounts and promotions.
- Initiates and drives retail email marketing, promotional, and advertising campaigns related to maximize sales, target
audiences, and increase retail email marketing lists and response rates. Drives and targets segment retail email marketing,
direct-mail, promotional and social media activities to ensure efforts drive revenue and are integrated with overall NG sales
goals and NG partner sales goals.
- Develops and implements retail email marketing campaigns, social media shops and other digital retail strategies; plan and
develop content, writes appropriate copy and selects appropriate images with NG’s and NG’s partner’s products and as well
as public holiday and advocacy opportunities. Creates and maintains the retail email marketing schedule and executes

email marketing campaigns.
- Oversees all planning and production of digital images and related content for retail channels, including online and print. Plan
and develop digital image strategy, photoshoots, and image production requirements in accordance with marketing and
promotional strategies
- Responsible for the overall external Retail customer service experience, ensuring customer experiences are exceeded and
inquiries are consistently addressed and resolved in a professional, timely, and efficient manner.
- Works closely with the operations and warehouse staff to ensure a smooth and efficient order management and fulfillment
operations in a timely and resource effective manner with the goal of exceeding customer expectations and driving revenue.
- Plans and develops the online store sales plans and budgets. Reports weekly, monthly and annual sales and KPI's. Projects
sales and expenses by budget codes, and ensures sales projections meet or exceed budget expectation, expenses are
within budget.
- Develops and documents online store policies and procedures, including workflow best-practices, operations, logistics,
customer service and technical procedures. Ensures information is timely and kept up-to-date.
- Works with copywriters to develop and write store marketing copy, press releases, blogs, postings, etc. relating to store
activities including special events, exhibition stores, seasonal business, and product highlights.
- Performs other duties as assigned.

Minimum Qualifications
Education: Bachelor's Degree from an accredited college or university.

Work Experience
- 3-5 years' experience working in retail eCommerce, online marketing, direct mail and/or retail marketing, consumer marketing
and/or training or equivalent combination of education and experience. Experience with Shopify Plus or Shopify a plus.
- Experience building marketing funnels
- Experience managing ad campaigns on Google Ads, Facebook Ads, or Amazon.

Skills & Abilities
- Experience with e-commerce shopping cart and mobile solutions, such as Shopify, Magento, Big Commerce, and other e-
commerce transactional solutions.
- Experience with email marketing platforms such as MailChimp, Salesforce Marketing Cloud, and other email marketing
solutions.
- Experience in social media shops, technologies and strategies, including Facebook, Instagram, Twitter, Pinterest, and other
new and innovative online vehicles.
- Knowledge of the latest web production standards, practices, and applications including, Google Analytics, Google AdWords,
Yelp, etc.
- Experience writing and editing HTML code
- Excellent knowledge of PC platform required
- Experience with digital product photography
- Experience with website image production and graphic tools (Photoshop, Illustrator, PhotoShop, CS, InDesign, Acrobat
Professional, digital scanners and proficiency with standard office software (G-Suite, Microsoft Office, etc.)
- Highly analytical qualitatively and quantitatively to drive effective marketing strategies.
- Excellent oral and written communication skills, with experience in copy writing, marketing writing, and editing.
- Ability to balance conflicting and competing goals of stakeholders in order to build ---------- ek to understand
stakeholders, communicating in concise terms tailored to the ---------- monstrated ability to work collaboratively with
cross-functional teams.
- Demonstrated ability to be detail-oriented, quick and efficient and able to prioritize tasks effectively and professionally take
direction.
- Individual must be highly organized, visually intuitive, creative, and self-motivated.

If you meet all the qualifications and are interested in the position please send us your updated resume to ----------