Digital & Traditional Marketing Manager

ArchIntel Corporation is looking for a Digital & Traditional Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns and company websites.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital marketing manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Our ideal candidate is someone with experience in marketing, art direction, and social media ---------- addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:
• Design and oversee public-facing aspects of our websites including our marketing database, email, and display advertising campaigns
• Manage visitor journeys on our site.
• Lead Generation,
• Membership Management.
• Coordinate and collaborate ideas with Marketing, IT, and Social Media Team
• Evaluate important metrics that affect our website traffic, service quotas, and target audience
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Provide new and creative marketing growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Work with content providers to enhance our communication site.

Requirements
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Experience in Web Design

Key relationships
• VA Marketing Team
• Other online properties-related departments in PH

Please attached your resume and portfolio to your cover ---------- resume and portfolio won't be entertained.
Permanent Work From Home