Digital Media Planner

He/She will be responsible for the following:
• Works with Regional Marketing Manager – Online and Digital Strategist to plan and execute a variety of ad campaigns for Anytime Fitness Asia including but not limited to Google, Facebook, Instagram, LinkedIn and other media buys for digital ad placement
• Sets up, manages, implements and optimizes digital media plans by working on A/B or multivariate split testing to generate online traffic, leads, and engagement
• Optimizes bidding by keyword research and management, proper targeting (placement, geographics, and demographics) and recommend tactical changes to improve campaign performance
• Helps develops strategic media planning recommendations and offer resourceful problem-solving both internally and externally
• Ensures all ad campaigns are within daily, weekly and monthly ad spend budget
• Works with Finance team to perform administrative and coordination requirements on monthly digital ad spend
• Manages and implements SEO/SEM
• Monitors and evaluates the performance of ad campaigns by generating weekly and monthly performance reports to analyze trends, goals, opportunities, and other key performance indicators
• Stays on top of digital media buying industry trends, algorithm changes, SEO/SEM, and best practices on paid advertising placements
• Participates in training of franchisees and key staff

SKILLS:
• Excellent in performance marketing
• Advanced knowledge and experience of SEO/SEM, Google Analytics, Google Ads, Facebook Business and metrics
• Functional experience with all social media platforms
• Strong attention to detail, analytical, problem solving and multi-tasking skills
• Self-starter, able to work both independently and in a team environment


QUALIFICATIONS:
• Candidate must possess at least Bachelor's/College Degree in Information Technology, Computer Science, Business, Communications or equivalent
• At least 2+ years of working experience in Digital Advertising industry or any related field is required for this position
• Google AdWords certification or equivalent is a plus