Digital Brand Manager

As Digital Brand Manager, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital brand managers will work with the CEO and COO, supporting teams (such as programmers, designers), and vendors to launch campaigns on time and on budget.

Main responsibility as Digital Brand Manager:

1. Design, build and maintain our social media presence
2. Responsible for market research to help understand brand competitors and target audiences.
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
6. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
7. Identify the latest trends and technologies affecting our industry.
8. Oversee and manage all contests, giveaways, and other digital projects.
9. Ensure brand consistency across all channels and brand messaging
10. Responsible for all visual and verbal communication on all digital platforms.
11. Coordinate and oversee all brands designs (web, product & socials) + strategy behind (Includes having close contact with designers)
12. Collaborate with agencies and other vendor partners including influencer agencies or freelancer social media influencers
13. Oversee new product launches (testing phase to new brand launches)
14. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed

Additional Responsibilities:

1. Plan, execute, and measure experiments and conversion tests with the CEO
2. Collaborate with internal teams to create landing pages and optimize user experience in coordination with the CEO
3. Attend weekly meetings
4. Be proactive and take initiative for the benefit of the team and the company.
5. Perform any task assigned by the CEO & COO.

Requirements:

1. Proven work experience as a Social media manager
2. Bachelor’s degree in digital marketing or relevant field (Master’s degree is an advantage)
3. A minimum of 5 years experience in a digital marketing or advertising position.
4. In-depth knowledge of various social media platforms, best practices, and website analytics.
5. Solid understanding of HTML, CSS, and JavaScript is required.
6. Highly creative with excellent analytical abilities.
7. Outstanding communication and interpersonal skills.
8. Up-to-date on the latest trends and technologies in digital marketing.
9. Hands on experience in content management
10. Excellent copywriting skills
11. Ability to deliver creative content (text, image and video)
12. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
13. Knowledge of online marketing channels
14. Working knowledge of ad serving tools (e.g., DART, Atlas)
15. Familiarity with web design
16. Experience in maintaining client relationships
17. Experience in optimizing landing pages and user funnels
18. Ability to work autonomously, employ initiative to find solutions, prioritize and exercise discretion.
19. A team player with exceptional organizational and technical skills.

Please send us your CV and the result of personality test on this link: https://www.tonyrobbins.com/disc/