Growth & Engagement Specialist

Christian Taylor Marketing (CTM) helps new & established businesses create dynamic branding kits, set realistic marketing goals, and define their target market through an automized marketing plan. We’re looking for tea ---------- mbers who are passionate about marketing and willing and eager to learn.

The Daily
• Develop and execute a full-funnel social media platform strategy including measurement and a user feedback loop into our growth and content operations.
• Tie social media engagement to growth KPIs and constantly analyze and tweak to ensure that efforts are contributing to our shared audience objectives.
• Make paid media investment recommendations working with the acquisition team.
• Lead social media tool evaluation through mapping requirements and knowledge of this space.
• Provide perspectives on audience segmentation strategy, go-to-market and campaign development.
• Provide best practices and briefs for social content creation in close partnership with agency partners, editorial and content production teams.
• Work closely with brand, editorial and design to develop voice and tone in social media.
• Conduct real-time optimizations in audience targeting, creative, copy working closely with cross-functional acquisition teams.
• Coordinate strategies for social customer support; support customer support in execution.

Additionals
Social Media Engagement
FB Group moderation
Analytics reporting
Hashtags Research and maintenance

The Essentials
• 3 yrs experience
• Marketing Degree preferred
• Experience managing online communities and social media accounts
• Proficient in social media platforms, their analytics and advertising solutions
• Excellent communication skills, ability to present information across functions and levels
• Comfortable working with data, setting up dashboards and working with finance and other operations teams to model engagement, set benchmarks and project outcomes
• Adept at navigating organization and building relationships with key stakeholders
• Excellent communication skills, specifically in writing social copy and briefing documents
• Team-player with excellent interpersonal skills and the ability to rally members around new engagement platforms and audience experiments
• Experience managing community, content teams and agency partners

Tools We Use
Asana
Dubsado
Calendly
Google Docs
Google Sheets
Gmail
Canva

Facebook Business Manager
Creator Studio
Loomly