Facebook Ads Specialist

We are looking for a highly experienced Facebook Advertising Specialist!

As a Facebook Ads Specialist, you will work to help scale the social advertising efforts of our clients, geared towards growing profitable lead generation. This role is for someone who is able to find efficient growth via Facebook, and who will explore opportunities in other channels such as Instagram, Twitter as well as other emerging platforms.

You thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

We’ve been experiencing massive growth over the past 7 years of being in business and this growth has led to the opening of a new Facebook Advertising Specialist role that has a ton of upwards potential for the right person. You would have the opportunity to work with the company’s senior executives and the CEO himself!

Responsibilities

- End-to-end Facebook campaigns (strategy planning, budget recommendations, creative guidance for images/videos, ad implementation, and campaign monitoring)
- Optimize campaigns to drive high-performance results (increase sales, generate leads, and increase user engagements)
- Propose and Implement A/B tests
- Launch remarketing ads using custom audience segments
- Facebook Pixel implementation
- Use Facebook and other ---------- tools to expand, evolve and optimize campaigns
- Create Ad copies and collaborate with the digital team for creatives development
- Generate analytics reports and insights
- Recommend new strategies based on data and testing
- Ensure proper tracking, attribution, and consistency across campaigns
- High-level thinker (visionary) with a follow-through approach

Qualifications

- Required 4+ years experience with Facebook Business Manager/Facebook Ads Manager
- Proven success in improving account performance in Facebook Advertising
- Excellent communication skills
- Familiarity with media-buying, planning, and research
- Familiarity with PPC initiatives
- Required experience with Google Drive (Docs, Sheets, Slides)
- Moderate to advanced excel experience (Pivot tables, graphs, etc.)
- Interest in following social media advertising and media trends, new features, and functionalities
- An eye for design and can create ad concepts quickly
- Organizational and multitasking abilities
- Team-oriented mindset and ability to work with a wide range of individuals
- Self-starter with a strong sense of ownership
- Attention to detail
- Critical thinking skills