Facebook Ads Strategist and Digital Media Buyer

About the role
We're on the lookout for a high-performing Facebook Ads expert to build, optimise and report on eCommerce and lead generation campaigns for our brands and our clients.
This is your opportunity to join a thriving Digital Marketing Company, operating in the Australian markets, seeking an experienced Facebook Ads Strategist and Digital Media Buyer.
About Us

At Star Digital, we stand for attention to detail whilst focusing on innovative designs and ideas and then bring them to life! We like to keep a chilled working atmosphere and have loads of fun, but we also keep a ‘work hard, play hard’ philosophy in our delivery, focusing on providing high-quality outcomes for our stakeholders – always! We welcome your ideas and are looking for somebody who loves the web and is excited by the latest developments and features.

Your core responsibilities:
• ---------- growth strategies including Facebook Ad campaigns and email marketing strategy
• Preparing Facebook Ad creative, including copy, images, and short videos.
• Building Facebook Ad campaigns to meet the client’s goals, there's no one size fits all approach
• Managing and ---------- Facebook Ad campaign set up, including pixel setup, audience management, split testing, etc
• Providing advice on optimising landing pages and online stores for increased conversions
• Tracking and managing six-figure annual budgets for multiple clients consecutively
• Managing communication and fortnightly Facebook Ad results as well as reporting to clients in monthly online meetings

Additional responsibilities:
• Mentoring small business clients to help them improve their digital marketing strategy and implementation
• Contributing your expertise and knowledge to the Click Engage Convert Academy by posting answers to member questions and presenting up-to-date information in online masterclasses
• Managing staff and external contractors who assist with campaign creative
• Creating SOPs and templates
• Undertaking digital marketing audits for new clients

Please let us know which of the following software/platforms you have had experience with as part of your application. Applications that do not include this information will not be considered:
• Facebook Business Manager and Ads Manager
• WordPress, Shopify, etc
• Drip, Keap, ConvertKit, CampaignMonitor, Klaviyo, Mailchimp, etc
• ManyChat
• Google Suite - Analytics, Google Tag Manager, Google Search Console, Google My Business
• Zapier
• Asana
• Slack

Skills and experience
We are looking for someone with a passion for Facebook Ads and Digital Marketing in general. A degree of expertise of the relevant platforms is essential but having a balance between a data-minded approach and a creative mindset is important as well.
What we’re looking for:
• Minimum 2 Years Facebook Ads Manager experience, delivering great results either in-house or in an agency
• Experience with ---------- and lead generation Facebook Ad campaigns
• An interest in providing digital marketing coaching/mentoring
• Master of interpreting Facebook Ad metrics, Google Analytics, and sales data
• Experience setting up and troubleshooting Facebook Pixels, Facebook Shops, Facebook ---------- , Conversion Events, Domain Verification, etc
• Able to write great copy that converts
• Ability to spot problem areas in a campaign and troubleshoot
• Knowledge of email marketing best practices
• Ability to work under pressure and deal with client demands
• Excellent communication skills, both written and verbal
• Exceptional time management, problem-solving and prioritisation skills
• Ability to scope, plan, and complete tasks both autonomously and collaboratively
• Ability to self-learn new software, platforms, and integrations on the fly, along with a thirst for education and up-to-date best practice information
• You take pride in the campaigns you build and the results you deliver, always striving to increase ROI and overall profitability