Google Ads Specialist

Reason for Vacancy
As the new business has come on board in the paid digital marketing space, Bel. Digital has identified the need for a Google Ads Specialist to join the Philippine team to assist in managing the workload of the Australian team.

Overall Position Objectives
As a Google Ads Specialist, the objective of this position is to become the go-to resource for all things implementation and strategy, initially in the performance marketing / SEM paid search marketing space, and to expand support into reporting and broader digital marketing tactics.

Key Responsibilities
- In-charge of the Google Ads accounts.
- Responsible to produce monthly reports.
- Loom video reporting that would contain: Campaign performance and key metrics, suggestions, and action plans.
- Set up conversion tracking: lead generation / e-commerce / Google tags / Google Data Studio
- Lead the development and implementation of new campaigns in the SEM paid search marketing strategy of clients.
- Continual optimisation and improvement of existing SEM paid search marketing campaigns, with the measurable outcome of increased cost efficiencies and effectiveness that aligns with clients’ business objectives.
- Continuous identification and self-directed upskilling within the digital marketing space (based on business needs), most specifically in reporting and broader performance marketing (such as programmatic advertising), but also across other disciplines such as analytics, UX, & CRN.
- Personal productivity, reliability and on-time performance in alignment with the productivity and on-time performance of the team.
- Personal communication in line with Bel. Digital culture and expectations.

Position Prerequisites
Requirements
- >3 years of experience in Google Ads - segmentation, structure to count, minimise waste, and technical tests.
- Detailed understanding of Campaign structure - Quality Score/Conversion optimisation.
- Confident configuring Conversion Tracking - Google Ads Conversion Sets, Google Analytics Goal Completions, Events and Enhanced Ecommerce Tracking.
- Confident configuring Google Shopping Campaigns - Google feed setup, Shopify and Woocommerce and Google Merchant Centre troubleshooting.
- Strong client communication - the ability to create video reports, email clients, and create loom video updates for the client as requested.
- Have the drive & willingness to learn following through with action for continuing education.
- Willingness to excel in your career and take on more work and responsibilities.
- Strong team and individual communication - ability to jump on phone calls with the Bel, be available for team calls and outline issues and performance concerns.
- Data-driven - lets the data drive their actions, not emotions, able to diagnose data quality and conversion tracking concerns.
- Confidence to bring issues to Bel when assistance is needed.
- Understanding of WordPress and how to configure tracking and/or make changes as required to improve the performance of campaigns.
- Ability to monitor & use project management software (ActiveCollab & Slack) to manage workload & communicate with other members of the team.
- Ability to work autonomously.
- Willingness to become a Team Leader in the future with direct reports.
- Spends money like it is their own - always be looking to eliminate waste.
- Never say die attitude - no matter how hard it is to get results, continue to try and test new things.

Must-Have
- Experienced with Google Ads
- Experienced with Google Analytics
- Experience with Google Tag Manager (data layer events)
- Experience with Google Data Studio
- Experience with Shopify / Woocommerce

Nice to Have
- Experience with Loom
- Experience with Opteo
- Experience with Hotjar (or similar)
- Experience with SemRush
- Experience with Slack/Project Management Software
- Experience in managing high spend accounts (10-20k p/m)
- Certified Google Ads (search, display, shopping etc)
- Experience in Website Design & Development

Personality Fit
- Spends client money like it is their own
- Result-oriented
- High-level performer
- Great communicator
- Team player

Key Performance Indicators
- You will be delivering the agreed work to the agreed standard and to the agreed time unless changes to quality and timeframes are mutually agreed upon.
- Meeting or exceeding client expectations by delivering projects/reports on time.

Please attach your resume or LinkedIn profile when applying for this position.