Marketing Social Media Manager & Strategist

We are seeking a seasoned high-performing, analytical and driven Digital Marketing Manager. This person will help us relaunch our brand Soar to Excellence. We are building out our 2021 coaching programs and have a pipeline of digital product and funnel builds ready to launch.

The Digital Marketing Manager is responsible for creating the strategy behind our digital marketing campaigns, particularly our social media strategy and execution. You’ll provide expert-level project management and coordination with the existing marketing team to implement projects. You should be a pro at documenting work processes using Asana and other relevant tools.

Strategy:

Team collaboration will be extremely important in this role. You will lead marketing strategy implementation and work directly with the CEO to build the process. This person will provide the resources and knowledge of proven marketing specialists, who can efficiently and quickly launch new marketing campaigns and initiatives. Once a strategy has been set with the team you must be able to take direction and lead follow through with other members of the marketing department.

Project Management:

Create detailed project plans and SOP’s for digital marketing campaigns that support our new digital coaching courses and masterclasses and provide a customer acquisition strategy. Strategies must be robust, specific, and include steps for implementation, monitoring, and post mortem.

Marketing Management:

Create, manage and analyze all marketing ---------- trics and KPI should be audited and reported to leadership weekly. Data should be used to improve marketing strategies, practices, and project success rates.

Social media:

Direct and oversee social media freelancers on all aspects from strategy to daily engagement and metric tracking.


Qualifications and Characteristics Desired:
- Developing marketing strategy for high-conversion sales funnels, marketing emails, social media, podcasts etc.
- Detail-oriented and skilled at managing multiple projects on multiple timelines.
- Able to confidently assess and provide input on campaigns.
- Manage campaign reporting and metrics
- Use of Asana, SproutSocial, ActiveCampaign, WordPress, Coschedule, Searchie, and Kajabi
- SEO knowledge
- Blog management
- User engagement
- Community management\engagement
- Web and graphic design and copywriting experience
- Service product experience.
- Coaching and Lifestyle marketing experience is a plus.
- Familiarity with Facebooks ads


Please provide a resume, relevant examples of campaigns you have launched in your proposal and your personality assessment from ---------- .

To learn more about us visit our website at drtonimd dot com