Digital Marketing Specialist

Digital Marketing Specialist Responsibilities:
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Write sales copy for a website, email and text campaigns
· Create sales funnels from Facebook and other social media posts to website sales pages including follow up email campaigns driving conversions
· Plan and run A/B testing for all elements of the sales funnel and optimize each to increase conversions
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What does a Digital Marketing Specialist do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Specialists will work with the marketing team, programmers, clients, Market Directors, and the CEO to launch campaigns on time and on budget.

Important metrics for Digital Marketing Specialists:
· Conversion rates
· Cost per conversion (CPC)
· Lead to close ratio
· Return on ad spend (ROAS)
· Cost per acquisition (CPA)

This is a fast-paced working environment with multiple projects going on at once. You will work independently but have daily tasks and deadlines to meet.

To apply, send your resume and portfolio samples to ----------

In your email, answer the following questions:
1) What type of internet service do you have: DSL, Fiber, Wireless Broadband, other
2) Who is your service provider: PLDT, Globe, Converge, Skycable, Dito, other
3) What experience do you have for this position? Please explain in detail and provide links to your portfolio or previous work.
4) What is your biggest strength as a contractor? What are you amazing at?
5) What is your biggest weakness as a contractor? What do you prefer to avoid doing?
6) What does it mean to you to be Born Again? Is this important to you? Why or why not?
7) What wage (in USD) are you expecting for this position? Are you able to work 40 hours/week?