DIGITAL MARKETING MANAGER

-Establishes marketing goals based on past performance and market forecasts
-Oversees current offerings and comes up with initiatives for new products or services
-Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
-Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
-Works within the department budget to develop cost-effective marketing plans for each product or service
-Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to the owners
-Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
-manages social media accounts (answering inquiries and creating ads)