Digital Marketing Specialist - SEM/PPC

Hello, we are looking for someone to help us with our digital marketing, specifically PPC / Media buying e.g. Google ads, Facebook Ads, Instagram Ads etc.

Here's what this role involves:

- Creating Google Ads search, display, and shopping ads
- Creating Facebook and Instagram ads
- Copywriting for ads and landing pages (not essential)
- Creating, optimizing, and testing creatives
- Working alongside with UI/UX designers to create and optimize landing pages for higher conversions
- Setting up conversion tracking (leads/calls/sales)
- Setting up integrations for various tools (to automate processes and create efficiencies)
- Running reports from ad networks to showcase ROI/ROAS
- Split testing ads and landing pages

Occasionally helping out with some of these tasks:

- Posting on social media
- Creating content

If you are interested in learning more and applying, please answer the following questions:

1. How many years have you been involved in digital marketing?
2. What is your strongest area of expertise?
3. What is your weakest area of expertise?
4. Can you send some examples of ROAS/ROI you've achieved?

Thank you!