Internet Marketing Project Manager

We are seeking an experienced professional with a minimum 2 years online marketing experience to join our company on a full-time basis.
You will be responsible for the overall online business strategy to optimize Corporate Signals LLC.
This will include overseeing web user experience, content, e-commerce, website development, email marketing &
acquisition, online marketing campaigns & promotions and web analytics.
Also you will be in charge of recruiting, hiring, promoting, and terminating online and offline personal where
needed.
The objective will be to integrate all online initiatives towards the end goal increasing product awareness &
education, building consumer loyalty, and driving both online and retail sales.
Reporting to the CEO, you will be responsible
for the direction of our online brand on the web and be accountable for the following:

Strategic
• Ensure online marketing and ecommerce efforts are effectively integrated with the overall brand, and retail efforts for the organization.
• Develop Strategic plan for new and existing products to grow traffic, sales, subscriptions, content, viral
campaigns, social media etc…
• Work cross-functionally within marketing coordinating efforts with internal teams and virtual teams to
achieve greater clarity around goals, implementation of campaigns and promotions, and measurements of
success.
• Optimize online channel as a means of growing overall company sales (i.e. online and offline sales).
• Manage and build the online team and outsourcing teams.

Measurement
• Provide and utilize analytics and Web metrics to run to deliver accurate website measurement and gauge
how all sites are performing.
• Define, analyze, track results (e.g. traffic, revenue, email acquisitions, conversions etc...) and interpret
success levels against a defined set of key metrics to optimize ROI and online experience.
• Provide monthly and quarterly performance reports, projections and reviews on all key performance
metrics.

Online Marketing
• Work closely with internal marketing resources to develop internet marketing strategies for increased Brand and
marketing /retail level promotions and integration
• Develop and manage online promotion calendar
• Implement consumer acquisition and retention strategies
• Create traffic building strategy and plan
• Oversee online marketing campaigns – i.e. contests, viral campaigns, sampling & email acquisition programs etc.
• Manage email marketing including newsletters content, campaign management and metrics (i.e. open rates, click
through rates, conversions )

Website Development
• Project manage new website development, maintenance, promotions, and website features and have the ability
to co-ordinate with virtual assistants to delegate the processes
• Coordinating a variety of online marketing programs (i.e. contests, viral campaigns etc…)

Website Content Management
• Manage and update content for multiple brand websites and eStore
• Continually create new site content and optimize email newsletter content to drive traffic and enhance user
experience. Also have the experience to delegate where necessary.

Ecommerce
• Own the overall Sequel Ecommerce business to achieve goals/deliver results.
• Plan online marketing and ecommerce strategies and activities to optimize online sales, conversion, traffic, email acquisition.
• Enhance Sequel Brands user experience and increase e commerce traffic and conversion rates.

Requirements
• Minimum 2+ years of experience in e-commerce and online marketing
• Understand of importance of branding and functions within marketing department
• Ability to perform budget management and forecasting
• Exceptional organizational and project management skills as well as the ability to multitask among a
multitude of projects and responsibilities
• Proven experience driving, and implementing e-commerce strategies to achieve business goals
• Analytical with ability to synthesize analyze and report on data
• Solid understanding of key online metrics and performance (Traffic, conversions rates, SEO, open rates, etc..)
• Familiarity with online tools including affiliate programs
• (Commission Junction) (clickbank) (paydotcom) email marketing tools such as… (Lyris) (Aweber)
(Getresponse) (Infusionsoft) (Icontact) web analytics tools (Omniture & Google analytics, bit.ly, clicky,), landing
page tools (Liveball), and e-commerce platforms (Netsuite), Pay Per Click (AdWords, MSN/Yahoo Ad center)
collaboration management tools (basecamp, 37 signals zendesk,)
• Experience with email marketing and acquisition and newsletter management
• Superior verbal and written communication skills
• business degree in Marketing

Qualities
• Strong management and leadership skills
• Performance driven with desire to take on a high level of responsibility and work in a fast paced
environment
• Proactive with high level of initiative and desire for continuous improvement
• Strong problem-solving, decision making and delegation skills
• Strong attention to detail, excellent organizational skills
• Exhibit the highest level of integrity
• Extraordinary customer service, organizational and time management skills
• Team player
• Energetic with positive and fun-loving nature
• Approachable with ability and willingness to accept and provide feedback

Compensation
• Competitive salary and bonus structure
• Array of perks and benefits – Bonus and profit sharing, flexible hours, free products, on going education benefits,
etc
To Apply
Please email resume, cover letter along with salary expectations and samples to email address provided above.