Facebook Advertising Specialist

Responsibilities

- End-to-end Facebook campaigns (strategy planning, budget recommendations, creative guidance for images/videos, ad implementation, and campaign monitoring)
- Optimize campaigns to drive high-performance results (increase sales, generate leads, and increase user engagements)
- Propose and Implement A/B tests
- Launch remarketing ads using custom audience segments
- Facebook Pixel implementation
- Use Facebook and other Upgrade to see actual info tools to expand, evolve and optimize campaigns
- Create Ad copies and collaborate with the digital team for creatives development
- Generate analytics report and insights
- Recommend new strategies based on data and testing
- Ensure proper tracking, attribution, and consistency across campaigns
- High-level thinker (visionary) with a follow-through approach

Qualifications

- Required 2+ years experience with Facebook Business Manager/Facebook Ads Manager
- Proven success in improving account performance in Facebook Advertising
- Excellent communication skills
- Familiarity with media-buying, planning, and research
- Familiarity with PPC initiatives
- Required experience with Google Drive (Docs, Sheets, Slides)
- Moderate to advanced excel experience (Pivot tables, graphs, etc.)
- Interest in following social media advertising and media trends, new features, and functionalities
- An eye for design and can create ad concepts quickly
- Organizational and multitasking abilities
- Team-oriented mindset and ability to work with a wide range of individuals
- Self-starter with a strong sense of ownership
- Attention to detail
- Critical thinking skills

If you’re currently looking for work, you can learn more about the role from the link below. Kindly fill out the form using that link if you’re interested.

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