Digital Marketing Strategist

Digital Marketing Strategist

Description
We are a 12 person web design, development, and digital marketing agency located in the USA. Our agency is seeking an experienced Digital Marketing Strategist to join our team.

The right candidate will have a tolerance of humor, a strong work ethic, and a proven background of improving ROI on web properties.

We are seeking applicants with deep knowledge of A/B testing and lead generation that understand how to use marketing automation platforms (such as HubSpot), to test multiple landing pages until success is achieved, and to make sure marketing efforts have a high success rate.


Responsibilities
• Work with sales and marketing teams to determine effective outcomes for each client
• Work with our team and clients to determine KPIs
• Increase each client’s qualified leads by x% from previous year
• Create and improve digital marketing strategies for multiple client profiles
• Work with UX designers and coding team to create optimized user experiences that drive growth and revenue
• Work with content development team to setup landing pages and drive traffic to them
• Use statistical analysis and experimentation to improve the performance and conversion rates of web pages, ad campaigns, social media efforts, and organic search strategies
• Create integrated marketing strategy, tying together organic search, ads, social media, and user behavior
• Guide SEO enhancements, develop optimization, and marketing strategy; oversee implementation, conduct ongoing experimentation, and track results of individual keyword phrases

Necessary Skills
• Proven track record with B2B lead generation using Google Ads, Facebook Ads, LinkedIn Ads, and email marketing.
• A 3+ year background in analytics-focused marketing
• High level of proficiency with A/B testing and conversion rate optimization techniques
• Ability to create analytics plan management and reporting
• Ability to create marketing campaigns that result in lead generation
• Experience with audience analysis and persona development
Experience with our core services:
• Google Ads/PPC
• User Experience Analysis
• Marketing Automation
• Social Media Advertising and growing audiences
• Content Strategy
• Email Marketing Management

Helpful Skills
• HubSpot and Google certifications
• Ability to perform SEO analysis on websites
Experience with:
• Google Tag Manager
• Google Optimize
• Moz, Ahrefs, and SEMRush
• HubSpot
• Content Management Systems (CMS) such as WordPress
• Familiarity with our core services:
• UX/Design
• Website function
• Search Engine Optimization
• Location Services

Availability
We are seeking full-time applicants.

Special Considerations
Fluency in English language required for consideration

Bi-monthly pay is fair and negotiable, depending on experience. Work hours are fairly flexible.

Benefits include:
• 13th month
• Paid vacation
• Subscriptions to training sites