SOCIAL MEDIA AND EMAIL MARKETING EXPERT

Remote Social Media and Email Marketing Expert

Work Hours: M-F: Between 30-40 hours a week

Qualifications:
• Minimum experience of 2 years in digital marketing
• Minimum experience of 1 year in social media platform management and promotion
• Degree related to communications, marketing, or digital media publishing preferred
• Bonus: Adobe CC, Photoshop & Illustrator, Canva

Our digital marketing consulting firm works with clients - mostly in the education and non-profit space, and some B2B tech clients. We are looking for a creative, savvy, and experienced social media and email marketing expert who can work with our B2C and B2B client brands. The candidate should have a keen understanding of the nuances of marketing and sales tactics and should able to create social media and email marketing content that resonate with the interests of a broad audience.

Other skills/requirements:
- Ability to effectively understand, analyze, and utilize social media and email metrics
- Knowledge and experience with mainstream social media platforms (Facebook, Instagram, Linkedin, YouTube, Twitter.)
- Knowledge of Mailchimp
- Effective oral and written communication skills
- Quick and adaptive learner who is able to handle increasing levels of responsibility
- Detail-oriented and possesses excellent judgment
- Able to assess, record, and apply the most recent and effective promotional and marketing strategies
- Specialization in creating and promoting brand imagery in creative and effective ways
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)

Duties:
- Create a content calendar for social media and email
- Grow follower and subscriber base on social media platforms
- Regularly update the social media platforms with content (images, videos, copy) according to the calendar
- Monitor daily and weekly analytics of visitors to our social media pages
- Utilize marketing metrics in order to meet daily and weekly marketing goals
- Track relevant influencer posts and adopt effective strategies
- Interact with various organizations and people to promote our image
- Develop creative tactics that will assist in the promotional and marketing goals of the company
- Generate reports based on ascertained results from social media and marketing efforts



Email Marketing:
- Use Mailchimp in outbound emails to prospects
- Setting up email and newsletter marketing application
- Uploading and segmenting email/newsletter subscribers
- Creating email/newsletter template
- Designing email/newsletter flow according to the marketing funnel
- Creating content for each newsletter/email
- Setting up trigger emails
- Testing and monitoring subscriber response to emails
- Updating email/newsletter content based on subscriber response
- Getting feedback from unsubscribers and subscribers who don’t open their email
- Monitoring email open and unsubscribe rates

Note: This is a full-time ---------- structions to apply:
• Send CV and cover letter
• Send salary expectation
• Send the preferred number of work hours
• Provide a portfolio of past social media content and email newsletter examples
• Provide any other work for consideration that is related to social media promotion, email marketing, digital marketing, content creation, or blog writing
• Please include university transcripts if the degree is applicable