Paid Marketing Specialist

WHAT YOU’LL DO

ANALYZE | You are the expert at all things Facebook. You will be working with medical spa clients to generate quality leads for medspa services. Many of these clients have had some historical traction through paid ads, and are ready to unlock incremental scale. You will guide them by analyzing historical data, identifying big picture trends and opportunities, and then using that data to build campaign structures using ClientSwipe best practices. Your curiosity and problem-solving nature will help you tremendously in this analysis!

EXECUTE | Media buying is both an art and a science. You are continuously executing strategies on behalf of your clients, testing your hypotheses about why some structures, copy and creative work, and others don’t. You are always searching to improve, build, and chart out new paths to success for your clients. You are constantly iterating on everything from creatives and copy to the overall paid strategy of your client. You will write new copy, headlines, and even find, edit and advise on new creative assets for your client that tell fascinating truths about your client’s products. With every decision you make in your ad account, you will be looking for wins to scale, and analyzing your losses to create and execute on a better strategy moving ---------- MUNICATE | You will be in close contact with the account manager at ClientSwipe. You will be reporting wins and learnings to your account manager on weekly calls as well as via Slack and email on a regular basis. Your goal will be to become a partner and guide for your client to achieve their long-term dreams.

WHAT SUCCESS LOOKS LIKE

Success in Your Day to Day Looks Like
• Providing excellent, clear, and timely feedback to ClientSwipe account managers through email, slack, and conference calls.
• Diving deep into ad accounts, building new ads, new audiences, and writing new messages in order to achieve better financial returns on ad spend.
• Brainstorming big ideas, campaigns, offers, and determining the best way to communicate to customers.
• Showing up every day with the mission in mind of growing and serving your clients and teammates in everything you do.
Success in Your First Three to Six Months Looks Like
• Seamlessly building ad account structures in line with ClientSwipe best practices. This includes having structures that are backed by solid reasoning, follow naming conventions, and aim to test and/or scale a specific strategy. You will have the ability to problem-solve and overcome most account issues that you encounter.
• Managing a full client roster (10 clients) and building great client relationships. This includes daily communication/updates as well as hitting set monthly KPI goals based on ROAS and spend.
• Collaborate with other ClientSwipe team members on optimization techniques and scaling strategies across ad accounts. You are always curious to learn more and understand that working together is almost always better than trying to solve difficult problems yourself.
WHAT YOU’LL BRING TO THE TABLE
• Proficiency with Facebook Ads Manager is a must.
• 1+ years of experience in digital marketing, preferably at an agency, brand, or client-facing setting.
• Understanding of branding/messaging concepts, core marketing principles, CRO, SEO/SEM, email marketing, and omnichannel strategy, preferred.
• Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds).
• A keen eye for detail in management of timelines and deliverables.
• Logical and analytical while being creative and curious.
• Skilled in project management.
• Exceptional written and verbal communication skills.
• Ability to organize, prioritize and manage multiple tasks with great attention to detail.
• Ability to complete short-term and long-term goals in a proper manner.
• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions.
• A desire to take risks - but only after carefully examining the calculus and determining that your chosen course of action is most effective.

About ClientSwipe
We are a dynamic digital marketing agency that works specifically with Medical Spas. We not only guarantee the best results for our clients, but we also prioritize building a one-of-a-kind working experience for our team. We are 100% remote, and our employees are awesome at what they do and based all over the world.
Our company ensures employees are fulfilled, supported with the information and content they need, challenged, and working to achieve both their personal and professional goals. We genuinely enjoy collaborating and achieving outstanding results for our clients.

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