Klaviyo Expert -<email class=

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TYPE OF WORK

Full Time

WAGE / SALARY

2500

HOURS PER WEEK

TBD

DATE UPDATED

May 24, 2021

JOB OVERVIEW

Do you have email marketing experience? Have you managed large email marketing campaigns that generated over $50,000/month in revenue?

Do you love digging into the data and problem-solving your way into ROI-positive campaigns? Would you like to work with energetic campaign managers and learn from a team of super-intelligent peers?

If you answered YES to any of the above, then we'd love to chat with you!

We are looking for an Email Marketing Manager to join our growing team. This will be a remote position. The right person for this role is marketing and tech-savvy, data-driven, with proven hands-on email and CRM experience.

You should have hands-on experience in email campaign production and management to help build effective email programs for our eCommerce clients.

The Email Marketing Manager will be responsible for the audits, strategy, content, and setup of the broadcast campaigns and email automation of the current and potential customers.

The ideal candidate should have proven success building and managing a variety of email programs for various types of clients and have an entrepreneurial attitude. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company.

Job Description

Manage large scale email marketing campaigns from development to execution

Establish targeting strategies based on customer lifecycle segmentation & predictive analytics

Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

Proof and QA campaigns to ensure 100% error-free execution

Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing

Leverage marketing automation, CRM, and other technologies to support campaign execution (Google Analytics, HubSpot, etc.)

Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals

Build expertise and become subject matter expert in email design, product development, and platform use

Communicate campaign performance to clients and build a clear roadmap for the future

Define and drive email marketing strategy for our clients

Manage daily operations of the email marketing channel – marketing calendar, strategy, and content, build and deployment of email campaigns, as well as the A/B testing, measurement, and reporting

Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement

Collaborate with the Creative team to determine to ensure brand guidelines are followed in emails

Report and provide recommendations on the email program performance monthly

Use data to continuously test, measure, and optimize the email marketing program
Partner and collaborate cross-functionally with SEO, social media, content, and creative teams

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