Facebook, Instagram and Google Ads Manager

Job Description
• Develop strategy and tactics to address organizational and client needs through paid and organic social & digital media
• Create Facebook, Instagram and Google Ad campaigns (strategy planning, budget recommendations, creative guidance for images/videos, Ad implementation and campaign monitoring)
• Optimize campaigns to drive high performance results (increase sales, generate leads and increase user engagements)
• Launch remarketing ads using custom audience segments
• Use Facebook and other ---------- tools to expand, evolve and optimize campaigns
• Create Ad copies and collaborate with digital team for creatives development
• Generate analytics report and insights
• Ensure proper tracking, attribution, and consistency across campaigns
• Design, develop and edit photos and videos to use in ads that compel people to take action.
• Conceptualize, develop and execute marketing campaigns, engaging social media content with a strong focus on growing in the Facebook and Instagram community
• Grow engagement in the form of new followers, monthly active members, interactions and comments on Facebook and Instagram
• Identify trending topics for content opportunities and develop a content calendar to ensure a constant supply of relevant content in the Facebook community
• Create monthly KPI's to analyze content performance across social media platforms
• Create and maintain online listings across e-commerce platforms
• Analyze digital data to draw key recommendations around website optimization
• Strong project management skills and ability to be creative operationally and strategically
• Strategizing, reviewing, implementing, maintaining, analyzing and reporting for client’s projects using a number of Google properties including; AdWords, Analytics, Search Console, and Google Tag Manager.
• Focuses on AdWords accounts, ensuring best performance, engagement and a positive ROI (return in investment) for each account managed.
• Investigating what is achieving the desired outcomes and what will not have an impact on the direction of the strategy.
• Collaboratively work with the clients' Project Manager and AdWords specialist to implement, manage and complete account reviews, setting up continued management going forward.
• Duties may include the creation of the account, creation of campaigns using one or more networks (Google’s Search, Display, Shopping and/or YoutTube’s TrueView), Optimizing, maintaining and creating additional campaigns and ad groups.
• Maintenance of an AdWords account is pivotal to ROI for the client.
• The AdWords specialist understands that the client’s Google properties are interlinked and affected by one another.
• The AdWords specialist abides by the same internal systems, procedures and policies as all operations department staff members. They are accountable to the operations manager.
• Implementing and optimizing campaigns across AdWords
• Others tasks as will be assigned in your area of interest.




The Successful Applicant
• Excellent communication skills - must be an effective communicator
• Proven experience as Media Buyer or similar role; experience in digital media and PPC is preferred for a minimum of 3 years
• Required 2-3 years experience with Facebook Business Manager/Facebook Ads Manager
• Familiarity with media-buying, planning and research
• Familiarity with PPC initiatives
• Required experience with Google Drive (Docs, Sheets, Slides)
• Interest in following advertising and media trends
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills